Mobile apps are the growth driver of the digital realm. The diverse audience of mobile users, combined with precise targeting capabilities, makes in-app advertising a critical component to brands. However, the success of in-app advertising has attracted fraudsters looking to game the system.
Fraud in the mobile advertising ecosystem is something that everyone is aware of, but few want to talk about. But it is only through frank and transparent discussions about fraud that the industry can move forward in successfully combating the problem.
This whitepaper, Understanding In-App Advertising Fraud, is a guide to combating fraud in the programmatic ecosystem. Some of the insights in this whitepaper include: