In-app monetization tips, strategies, and news from the world of mobile advertising
Smaato, the global in-app advertising platform, drives the technology that keeps apps free. Smaato’s full-featured mobile ad server empowers apps of all sizes to reach their full monetization potential by connecting them with the world’s top advertisers. The Smaato SDK provides publishers with seamless integration and maximum control of their inventory.
The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options, and the ability to bring publisher-owned ad network connections. Our monetization platform has everything you need to boost app revenues.
SPX creates a “super auction” where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
We offer access to 260+ DSPs, 190+ directly integrated ad networks, as well as your own ad network relationships with our monetization platform.
Leverage full pricing controls and built-in optimization automation.
Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured mobile advertising platform with advanced traffic targeting optimization for advertisers and demand partners.
Maximize the value of your campaigns by specifying the exact traffic you want by using targeted line items.
Access quality inventory across 90,000+ mobile apps around the world.
Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns with our sophisticated mobile advertising platform.
Our priority is to offer a clean, protected mobile advertising marketplace to all of our publishers and demand partners. Through our combination of human expertise and sophisticated technology, we ensure brand safety while protecting the user experience.Learn More
“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“At Gameloft, we have very high requirements when it comes to our partners’ technology, and Smaato covers all of them. They are proactive in finding new ways to optimize our setup, and we value their personalized approach to customer service. They have opened up our inventory to premium global demand partners, allowing us to tap into additional revenue streams from key markets worldwide.”
Lydéric Lecoq, Head of Programmatic Advertising at Gameloft
“Smaato is one of the leading ad exchanges globally, as well as in China. Their team has a deep understanding of regional markets, which is one of the reasons they are a leading monetization platform for publishers and app developers. It’s been a great pleasure working with Smaato, and we will continue to work closely with them to grow our mobile apps in both China and beyond.”
Dilpesh Parmar, General Manager at Outfit7 Brit Ltd
“Smaato is one of Microsoft’s most valued partners in the advertising business. Smaato has been excellent at building a great working relationship with Microsoft based on trust and impressive results. They completely understand our mission to help developers succeed, and have been a supportive app monetization partner every step of the way.”
Vijay Rajagopalan, Head of Product Management & Engineering, Monetization Platform at Microsoft
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with us to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP Supply Business Development at GroundTruth
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, VP of Sales & Marketing at Pinger
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand.”
Haridas Nair, Vice President, Product and Data at BlackBerry Messenger
“There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.”
Julie Tagliamonte, Director of Supply Partnerships at Adelphic
“Working closely with Smaato, we get access to premium publishers who provide high quality traffic for all our campaigns. We have been particularly impressed with Smaato’s rigorous approach to approving only top-quality publishers.”
Rishi Agarwal, Managing Director at AppLift
“Blis has a high level of trust in the quality of Smaato’s mobile app and publisher inventory. Smaato gives us full transparency into first-party publisher data by using a combination of in-house experts and leading edge technology, which allows us to monitor traffic and block fraudulent impressions.”
Nathalie Pellegrini, Global Head of Supply at Blis