Mobile Advertising and App Monetization Platform

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We offer dynamic, real-time competition for every impression providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform

Revenue Increase With Dynamic Demand

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

Full Monetization Controls

SPX offers publishers full pricing controls and built-in optimization automation.

Native Ad Builder

Easily create a native ad app or mobile site in a variety of formats from within SPX.

Private Marketplace

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models.

More Demand Partners Than Any Other Mobile Ad Server

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

Free and Easy-to-Use

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Are You Ready to Monetize Your App or Mobile Website?

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

12 Years

Mobile-First Experience

5 Offices

Americas, EMEA & APAC

What's New

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What Are Our Clients Saying

Smaato is one of the leading ad exchanges globally, as well as in China. Their team has a deep understanding of regional markets, which is one of the reasons they are a leading monetization platform for publishers and app developers. It's been a great pleasure working with Smaato, and we will continue to work closely with them to grow our mobile apps in both China and beyond.

Dilpesh Parmar
General Manager at Outfit7 Brit Ltd

Smaato is one of Microsoft’s most valued partners in the advertising business. Smaato has been excellent at building a great working relationship with Microsoft based on trust and impressive results. They completely understand our mission to help developers succeed, and have been a supportive app monetization partner every step of the way.

Vijay Rajagopalan
Head of Product Management & Engineering, Monetization Platform at Microsoft

Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.

Olivier Rozay
VP of Sales & Marketing at Pinger

There's simply no other solution on the market like Smaato's SDX. It's become a go-to platform for optimizing mobile advertising campaigns.

Julie Tagliamonte
Director, BD, Client Services at Adelphic Mobile

Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand.

Haridas Nair
Vice President, Product and Data at BlackBerry Messenger

Get Started With SPX Today!

Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide

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SPX: The Smaato Publisher Platform