• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
300
Billion Impressions per Month

What’s New

Celebrating Smaato’s 11th Birthday

Celebrating Smaato’s 11th Birthday

It’s hard to believe that 11 great years have gone by so quickly at Smaato. During that time, I have seen the company evolve from a small startup with a bold idea to a global leader in the mobile advertising space.

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Posted by
August 25, 2016

Smaato Publisher Platform (SPX) Updates

Smaato Publisher Platform (SPX) Updates

If you’ve been following Smaato’s product team recently, you might have noticed that we’ve been shipping copious demand-side releases — most notably around the launch of our new Smaato..

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Posted by
on August 23, 2016

A Big Day for Smaato!

Introducing SDX: The Smaato Demand Platform

In January 2015, we proudly launched the Smaato Publisher Platform (SPX) to help publishers and app developers maximize ad revenue. SPX is a free, full-featured publisher ad server connected to..

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Posted by
on July 26, 2016

...

Advertising Week New York

September 26 – 30 / NEW YORK CITY, NEW YORK

For one week, leaders from the marketing and entertainment industry join together in New York to share their visions, passions, and practices at Advertising Week. The event offers seminars &amp workshops led by important figures in the industry by day and entertainment in some of New York’s most iconic venues by night.

More Info Event Website

...

JAX London 2016

October 10 – 12 / LONDON, UK

JAX London is a three day conference for cutting-edge software engineers and enterprise level professionals. In the spirit of agile methodology and lean business, JAX London is the place to define the next level of efficient and super-adaptive technology for your organisation.

More Info Event Website

...

PuppetConf 2016

October 19 – 21 / San Diego, USA

PuppetConf 2016 is a two-plus day conference delivering 80+ education sessions, connections with 1,700+ community members, and practical advice and guidance for thriving in an increasingly complex technology landscape.

More Info Event Website

Smaato Publisher Platform (SPX) Updates

Smaato Publisher Platform (SPX) Updates

We’re also expanding our Smaato Publisher Platform (SPX) and we’d like to showcase the latest SPX additions here.

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Published August 23, 2016

Publishers: Monetize on Windows Phone 10 With Our New SDK

Publishers: Monetize on Windows Phone 10 With Our New SDK

Calling all Windows & Windows Phone developers. Continuing Smaato’s strong commitment to Microsoft’s cross-device OS, we’ve released a brand new Windows 10 SDK to support the most recent version.

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New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

To keep up with Smaato’s promise of making our SPX platform your one-stop-shop for mobile monetization, we’ve just broadened the amount of options publishers have to bring third-party demand to their setups by releasing SDK Mediation within SPX today.

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High-Risk, High-Reward: Snapchat’s Advertising Revolution

High-Risk, High-Reward: Snapchat’s Advertising Revolution

Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting.

Read More

Posted by Ragnar Kruse on June 30, 2016 – SocialTimes

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 million.

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Published June 9, 2016 – TechCrunch

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Today Smaato, a global real-time advertising platform for mobile publishers and app developers, announced a major enhancement to its SPX publisher platform.

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Published June 2, 2016 – ProgrammableWeb

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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