Download Discover our latest whitepaper on in-app advertising fraud and how to combat it.

About Smaato

Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Global Reach

The global reach of our mobile advertising exchange gives you access to 1+ billion mobile users

Higher Revenue

We offer dynamic, real-time competition for every impression providing higher eCPMs and immediate monetization

Smaato Publisher Platform

The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options, and the ability to bring publisher-owned ad network connections.

Increase Revenues With Dynamic Demand

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

Gain Access to Hundreds of Demand Partners

Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.

Full Monetization Controls

Leverage full pricing controls and built-in optimization automation.

Smaato Demand Platform

Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.

Optimized Targeting

Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.

Reach Top Publishers

Access quality inventory across 90,000+ publishers around the world.

Advanced Analytics

Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.

Optimize Your Mobile Strategy

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

14 Years

Mobile-First Experience

6 Offices

Americas, EMEA, and APAC

What’s New

In-app monetization tips, strategies, and news from the world of mobile advertising

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Smaato Achieves The Trade Desk’s Gold Standard Certification

In today’s complex programmatic ecosystem, transparency is essential to building trust between all links in the supply chain. With Gold Standard certification from The Trade Desk, we are excited to strengthen our fraud-free inventory and send an important trust signal to our partners.

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Best Performing Mobile Ad Formats in 2019

Mobile advertising passed desktop advertising in 2017 and will never look back. The gap in revenues generated by the two continues to grow, and by 2022 mobile will make up a staggering 75% of all digital ad spending.

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Mobile Ad Fraud in 2019: Combating the Different Types

Mobile advertising has never been more popular than it is today. Global mobile ad spending will hit $230 billion this year with a growth rate of more than 20%.1 But as brands continue to shift their spending to mobile, fraudsters are trying to take advantage of this ecosystem.

Our Commitment to a Protected Mobile Marketplace

Our priority is to offer a clean, protected mobile advertising marketplace to all of our publishers and demand partners. Through our combination of human expertise and sophisticated technology, we ensure brand safety while protecting the user experience.

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Get Started With Smaato Today!

Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide