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About Smaato

Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Higher Revenue

We offer dynamic, real-time competition for every impression providing higher eCPMs and immediate monetization

Smaato Publisher Platform

The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options and the ability to bring publisher-owned ad network connections.

Increase Revenues With Dynamic Demand

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

Gain Access to Hundreds of Demand Partners

Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.

Full Monetization Controls

Leverage full pricing controls and built-in optimization automation.

Smaato Demand Platform

Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.

Optimized Targeting

Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.

Reach Top Publishers

Access quality inventory across 90,000+ publishers around the world.

Advanced Analytics

Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.

Are You Ready to Monetize Your App?

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

12 Years

Mobile-First Experience

5 Offices

Americas, EMEA & APAC

What’s New

In-app monetization tips, strategies and news from the world of mobile advertising

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China As a Global Powerhouse of Innovation

China is increasingly recognized as a global powerhouse in technology and innovation — and, more recently, they are becoming a hub of creativity.

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How to Best Monetize Your Weather App

Here’s some good news for anyone who’s created a weather app — eCPMs for weather apps are the highest of all the app categories on the Smaato platform.

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Mobile Advertising Takeaways from Mary Meeker’s New Report

Since Mary Meeker released the 2018 Internet Trends Report last week, the digital realm has been abuzz with what these 294 slides have to say about the future of our online world — including us here at Smaato.

[Video] SPX: Smaato Publisher Platform

SPX is an enterprise-grade, infinite scale-hosted publisher ad server which gives publishers full control over monetizing their inventory

Get Started With Smaato Today!

Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide