A globally-focused, mobile-first platform and free ad server for publishers & app developers
Publishers Advertisers
Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach
Our extensive network of demand partners provides a massive variety of advertisers with one single integration
We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization
The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.
SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
SPX offers publishers full pricing controls and built-in optimization automation.
Easily create a native ad app or mobile site in a variety of formats from within SPX
Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models
SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.
Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.
SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.
"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."
Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry
More than 90,000 publishers and app developers are already using Smaato
It’s hard to believe that 11 great years have gone by so quickly at Smaato. During that time, I have seen the company evolve from a small startup with a bold idea to a global leader in the mobile advertising space.
Posted by Ragnar Kruse
August 25, 2016
If you’ve been following Smaato’s product team recently, you might have noticed that we’ve been shipping copious demand-side releases — most notably around the launch of our new Smaato..
Posted by Bertrand Rothen
on August 23, 2016
In January 2015, we proudly launched the Smaato Publisher Platform (SPX) to help publishers and app developers maximize ad revenue. SPX is a free, full-featured publisher ad server connected to..
Posted by Garrett McGrath
on July 26, 2016
September 26 – 30 / NEW YORK CITY, NEW YORK
For one week, leaders from the marketing and entertainment industry join together in New York to share their visions, passions, and practices at Advertising Week. The event offers seminars & workshops led by important figures in the industry by day and entertainment in some of New York’s most iconic venues by night.
October 10 – 12 / LONDON, UK
JAX London is a three day conference for cutting-edge software engineers and enterprise level professionals. In the spirit of agile methodology and lean business, JAX London is the place to define the next level of efficient and super-adaptive technology for your organisation.
October 19 – 21 / San Diego, USA
PuppetConf 2016 is a two-plus day conference delivering 80+ education sessions, connections with 1,700+ community members, and practical advice and guidance for thriving in an increasingly complex technology landscape.
We’re also expanding our Smaato Publisher Platform (SPX) and we’d like to showcase the latest SPX additions here.
Published August 23, 2016
Calling all Windows & Windows Phone developers. Continuing Smaato’s strong commitment to Microsoft’s cross-device OS, we’ve released a brand new Windows 10 SDK to support the most recent version.
Posted by Bertrand Rothen
To keep up with Smaato’s promise of making our SPX platform your one-stop-shop for mobile monetization, we’ve just broadened the amount of options publishers have to bring third-party demand to their setups by releasing SDK Mediation within SPX today.
Posted by Bertrand Rothen
Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting.
Posted by Ragnar Kruse on June 30, 2016 – SocialTimes
Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 million.
Published June 9, 2016 – TechCrunch
Today Smaato, a global real-time advertising platform for mobile publishers and app developers, announced a major enhancement to its SPX publisher platform.
Published June 2, 2016 – ProgrammableWeb
Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.
Date: September 15, 2015
Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).
Date: June 24, 2015
Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).
Date: March 18, 2015
Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered.
Artis Kehris
Head of Advertising Sales, ASKfm
We have a long-term and very successful partnership with Smaato. Ximad has seen great success in our eCPM growth on their platform, and as a result, strong revenue growth with Smaato. We also love the detailed statistics we get with SPX, and the fast and always kind service from Smaato’s team.
Svetlana Osipova
Ad Ops Manager at XIMAD
Working with Smaato transitioned our programmatic buying much more quickly into the mobile space. This has in turn created an incremental revenue channel for us at SPH Digital. The service and integration team at Smaato has been brilliant to work with, with a clear emphasis on getting things done with great speed. This is just the start of a long-term partnership between SPH Digital and Smaato.
Koh Weng Wai
Product Development & Digital Marketing, Singapore Press Holdings (SPH)
SPX has improved fill rate and eCPM, has an easy integration guide for both native and Javascript integration and a super easy reporting system compared to other ad network consoles. The intuitive admin console minimizes our manual work which is very important for a middle-sized publisher like us!
Fritz Mikio Kuribayashi
IGNIS America, Inc.
Spice Labs has enjoyed a steady increase in fill rate by 25%. Apart from that, the eCPM has also doubled. All these results were evident within a short span of one week.
Hitesh Sharm
CTO at Spice Labs
Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.
Olivier Rozay
VP of Business Development & Monetization at Pinger
Connect to over 260+ Demand Side Platforms and over 190+ directly integrated Ad Networks worldwide
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