About Smaato
Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.
Smaato Publisher Platform
The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options and the ability to bring publisher-owned ad network connections.
Increase Revenues With Dynamic Demand
SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
Gain Access to Hundreds of Demand Partners
Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.
Full Monetization Controls
Leverage full pricing controls and built-in optimization automation.
Smaato Demand Platform
Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.
Optimized Targeting
Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.
Reach Top Publishers
Access quality inventory across 90,000+ publishers around the world.
Advanced Analytics
Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.
Are You Ready to Monetize Your App?
More than 90,000 publishers and app developers are already using Smaato
What’s New
In-app monetization tips, strategies and news from the world of mobile advertising
To VPAID or Not to VPAID: The Dilemma of Video Advertising
Over the past year, I have been faced with a dilemma as a Product Manager at Smaato: Should we extend our support for VPAID on the client-side? This dilemma arose from statements floating around that range from predicting the end of VPAID to highlighting its growing demand.
4 Reasons Mobile Games Can Level Up Any Ad Campaign
Smartphone users spend nearly one hour per day on average playing mobile games — that’s over 25% of their total mobile time! Meanwhile, only 7% of mobile ad dollars are going to mobile games, leaving a huge gap between consumer engagement and ad spending.
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10 Years of Apple’s App Store: A Decade of Change
Apple’s App Store seemed like a staggering success when it first launched in July 2008. With 800 apps and 10 million downloads in its first weekend of existence, the App Store offered enormous choice to owners of the iPhone 3G.
“Smaato is one of the leading ad exchanges globally, as well as in China. Their team has a deep understanding of regional markets, which is one of the reasons they are a leading monetization platform for publishers and app developers. It’s been a great pleasure working with Smaato, and we will continue to work closely with them to grow our mobile apps in both China and beyond.”
Dilpesh Parmar, General Manager at Outfit7 Brit Ltd
“Smaato is one of Microsoft’s most valued partners in the advertising business. Smaato has been excellent at building a great working relationship with Microsoft based on trust and impressive results. They completely understand our mission to help developers succeed, and have been a supportive app monetization partner every step of the way.”
Vijay Rajagopalan, Head of Product Management & Engineering, Monetization Platform at Microsoft
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, VP of Sales & Marketing at Pinger
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand.”
Haridas Nair, Vice President, Product and Data at BlackBerry Messenger
“There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.”
Julie Tagliamonte, Director of Supply Partnerships at Adelphic
“Working closely with Smaato, we get access to premium publishers who provide high quality traffic for all our campaigns. We have been particularly impressed with Smaato’s rigorous approach to approving only top-quality publishers.”
Rishi Agarwal, Managing Director at AppLift
“Blis has a high level of trust in the quality of Smaato’s mobile app and publisher inventory. Smaato gives us full transparency into first-party publisher data by using a combination of in-house experts and leading edge technology, which allows us to monitor traffic and block fraudulent impressions.”
Nathalie Pellegrini, Global Head of Supply at Blis
Get Started With Smaato Today!
Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide