About Smaato
Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.
Smaato Publisher Platform
The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options, and the ability to bring publisher-owned ad network connections.
Increase Revenues With Dynamic Demand
SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
Gain Access to Hundreds of Demand Partners
Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.
Full Monetization Controls
Leverage full pricing controls and built-in optimization automation.Smaato Demand Platform
Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.
Optimized Targeting
Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.
Reach Top Publishers
Access quality inventory across 90,000+ publishers around the world.
Advanced Analytics
Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.
Optimize Your Mobile Strategy
More than 90,000 publishers and app developers are already using Smaato
What’s New
In-app monetization tips, strategies, and news from the world of mobile advertising
Smaato Achieves The Trade Desk’s Gold Standard Certification
In today’s complex programmatic ecosystem, transparency is essential to building trust between all links in the supply chain. With Gold Standard certification from The Trade Desk, we are excited to strengthen our fraud-free inventory and send an important trust signal to our partners.
Best Performing Mobile Ad Formats in 2019
Mobile advertising passed desktop advertising in 2017 and will never look back. The gap in revenues generated by the two continues to grow, and by 2022 mobile will make up a staggering 75% of all digital ad spending.
Mobile Ad Fraud in 2019: Combating the Different Types
Mobile advertising has never been more popular than it is today. Global mobile ad spending will hit $230 billion this year with a growth rate of more than 20%.1 But as brands continue to shift their spending to mobile, fraudsters are trying to take advantage of this ecosystem.
Our Commitment to a Protected Mobile Marketplace
Our priority is to offer a clean, protected mobile advertising marketplace to all of our publishers and demand partners. Through our combination of human expertise and sophisticated technology, we ensure brand safety while protecting the user experience.
Learn More
“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“At Gameloft, we have very high requirements when it comes to our partners’ technology, and Smaato covers all of them. They are proactive in finding new ways to optimize our setup, and we value their personalized approach to customer service. They have opened up our inventory to premium global demand partners, allowing us to tap into additional revenue streams from key markets worldwide.”
Lydéric Lecoq, Head of Programmatic Advertising at Gameloft
“Smaato is one of the leading ad exchanges globally, as well as in China. Their team has a deep understanding of regional markets, which is one of the reasons they are a leading monetization platform for publishers and app developers. It’s been a great pleasure working with Smaato, and we will continue to work closely with them to grow our mobile apps in both China and beyond.”
Dilpesh Parmar, General Manager at Outfit7 Brit Ltd
“Smaato is one of Microsoft’s most valued partners in the advertising business. Smaato has been excellent at building a great working relationship with Microsoft based on trust and impressive results. They completely understand our mission to help developers succeed, and have been a supportive app monetization partner every step of the way.”
Vijay Rajagopalan, Head of Product Management & Engineering, Monetization Platform at Microsoft
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with us to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP Supply Business Development at GroundTruth
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, VP of Sales & Marketing at Pinger
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand.”
Haridas Nair, Vice President, Product and Data at BlackBerry Messenger
“There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.”
Julie Tagliamonte, Director of Supply Partnerships at Adelphic
“Working closely with Smaato, we get access to premium publishers who provide high quality traffic for all our campaigns. We have been particularly impressed with Smaato’s rigorous approach to approving only top-quality publishers.”
Rishi Agarwal, Managing Director at AppLift
“Blis has a high level of trust in the quality of Smaato’s mobile app and publisher inventory. Smaato gives us full transparency into first-party publisher data by using a combination of in-house experts and leading edge technology, which allows us to monitor traffic and block fraudulent impressions.”
Nathalie Pellegrini, Global Head of Supply at Blis
Get Started With Smaato Today!
Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide