• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
300
Billion Impressions per Month

What's New

Top 5 Ways to Retain Users in Your Mobile App

Top 5 Ways to Retain Users in Your Mobile App

Staying ahead of the “Apps Race” at a time when users have millions of apps to choose from is an art that every app developer needs to master. What is really at the heart of apps like WhatsApp or Instagram that makes them gain international success and also stay relevant?

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Posted by
on May 18, 2016

Mobile App Publishers Take Notice as Android eCPMs Surge

Mobile App Publishers Take Notice as Android eCPMs Surge

Who’s winning the mobile platform war: Apple’s iOS or Google’s Android? In terms of sheer volume, Android phones outsell iOS phones globally, but historically iOS users have been considered more valuable by advertisers.

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Posted by
on April 28, 2016

Cross-Platform Mobile Development with BlackBerry

Cross-Platform Mobile Development with BlackBerry

As the leading independent real-time advertising platform, Smaato collaborates with over 90,000 mobile publishers and app developers from all around the globe.

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Posted by
on April 13, 2016

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Hamburg Innovation Summit

May 30 / HAMBURG, GERMANY

The Hamburg Innovation Summit is a platform for new technologies and innovations for networking visionaries, founders and future designers from business, politics and science.

More Info Event Website

...

Strata + Hadoop World London

May 31 – June 3 / LONDON, UK

Strata + Hadoop World is the leading event focusing on how data, machine learning, and analytics are changing not only business, but society itself.

More Info Event Website

...

AdTrader Conference

June 2 / BERLIN, GERMANY

The full-day event focuses on the growth of automated media buying and how it is effecting the online display marketplace in Germany and globally.

More Info Event Website

Smaato’s SDK Update Offers Six New Native Ad Templates

Smaato’s SDK Update Offers Six New Native Ad Templates

The advertising industry is abuzz about native advertising - if you're still new to native ads, check out our previous posts on native advertising in mobile and native ads with Smaato.

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Publishers: Monetize on Windows Phone 10 With Our New SDK

Publishers: Monetize on Windows Phone 10 With Our New SDK

Calling all Windows & Windows Phone developers. Continuing Smaato's strong commitment to Microsoft's cross-device OS, we've released a brand new Windows 10 SDK to support the most recent version.

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New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

To keep up with Smaato's promise of making our SPX platform your one-stop-shop for mobile monetization, we've just broadened the amount of options publishers have to bring third-party demand to their setups by releasing SDK Mediation within SPX today.

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The downfall of the walled garden: Here’s why iAd failed

The downfall of the walled garden: Here’s why iAd failed

Apple is the world’s most valuable company — no other company even comes close. That shouldn’t be surprising, as the Silicon Valley-based company has created an unparalleled hardware culture that more resembles a lifestyle than a brand.

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Ragnar Kruse on TechCrunch – March 28th, 2016

Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015.

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Brandy Shaul on Adweek – March 23rd, 2016

2016: The year mobile advertising graduates

2016: The year mobile advertising graduates

In the world of online advertising, 2012 could probably have been called the “year of mobile.” It had been about to happen, we’d been told, for several years. Sure, mobile advertising existed before this, but in this period something palpable changed.

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Garrett McGrath on VentureBeat – December 2nd, 2015

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato's new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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