UPDATE Level up your ad strategy with in-game advertising — download The Mobile Games Playbook to learn how.

About Smaato

Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Global Reach

The global reach of our mobile advertising exchange gives you access to 1+ billion mobile users

Higher Revenue

We offer dynamic, real-time competition for every impression providing higher eCPMs and immediate monetization

Smaato Publisher Platform

The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options, and the ability to bring publisher-owned ad network connections.

Increase Revenues With Dynamic Demand

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

Gain Access to Hundreds of Demand Partners

Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.

Full Monetization Controls

Leverage full pricing controls and built-in optimization automation.

Smaato Demand Platform

Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.

Optimized Targeting

Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.

Reach Top Publishers

Access quality inventory across 90,000+ publishers around the world.

Advanced Analytics

Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.

Optimize Your Mobile Strategy

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

13 Years

Mobile-First Experience

6 Offices

Americas, EMEA & APAC

What’s New

In-app monetization tips, strategies, and news from the world of mobile advertising

BLOG

Mobile Game Monetization Tips for Maximizing Revenue

When embarking on the journey of developing a mobile game, the topic that every app developer has on their mind is monetization. How will this game make money?!

BLOG

New Feature: Device ID Targeting for SDX

The Smaato Demand Platform (SDX) is a particularly powerful tool for mobile advertising that enables demand-side platforms (DSPs) to manage sophisticated, self-service targeting.

BLOG

3 Myths of In-Game Mobile Advertising

Games are the most underestimated advertising medium in the mobile world. Besides attracting a huge and diverse audience of engaged players (2.3 billion, to be exact), mobile games also offer an engaging environment that is conducive to a positive advertising experience.

[Video] SPX: Smaato Publisher Platform

SPX is an enterprise-grade, infinite scale-hosted publisher ad server which gives publishers full control over monetizing their inventory

Get Started With Smaato Today!

Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide