• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
300
Billion Impressions per Month

What’s New

Smaato Launches Outstream and Rewarded Video

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial..

Read More Comments

Posted by
on November 16, 2016

Programmatic Ads Gobble Up 75% of Mobile Ad Spending

Programmatic Ads Gobble Up 75% of Mobile Ad Spending

With the release of eMarketer’s US Programmatic Ad Spend Forecast report came the news that three out of every four mobile ad dollars spent will be automated or “programmatic” by the end of 2016. Programmatic advertising involves..

Read More Comments

Posted by
on October 28, 2016

Mobile Ad Spend Growth Up 103% Globally

Mobile Ad Spend Growth Up 103% Globally

With insights drawn from over 300 billion global impressions on Smaato’s platform, we can confidently share that mobile ad spending picked up steam in Q2 2016. Released today, Smaato’s latest Global Trends..

Read More Comments

Posted by
October 21, 2016

...

AWS re:invent

November 28 – December 2 / LAS VEGAS, USA

AWS re:invent is the largest global cloud computing conference. The event offers full-day technical deep dives on topics such as IoT, Serverless Computing, Databases and Containers. In addition, they are delivering more than 400 sessions, and more hands-on labs, bootcamps, and opportunities for one-on-one engagements with AWS experts.

More Info Event Website

...

App Contest Hamburg

November 29 / HAMBURG, GERMANY

Smaato sponsors this year’s App Contest Hamburg. The event awards the best Hamburg-based apps that were submitted to join the contest.

More Info Event Website

...

App Promotion Summit Berlin 2016

November 30 / BERLIN, GERMANY

The App Promotion Summit offers a mix of presentations, panel discussions, debates, audience interaction all about the mobile industry.

More Info Event Website

Smaato Launches Outstream and Rewarded Video

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.

Read More Comments

Posted by on November 16, 2016

Smaato SDK Update for iOS 10

Apple recently released the new iPhone 7 and the iOS 10 operating system. With greatly enhanced lock screen and messenger capabilities, opening Siri to third-party applications and laying a foundation for smart home connectivity, iOS 10 boasts some impressive additions to the iPhone user experience.

Read More Comments

Posted by on October 18, 2016

Smaato Publisher Platform (SPX) Updates

If you’ve been following Smaato’s product team recently, you might have noticed that we’ve been shipping copious demand-side releases — most notably around the launch of our new Smaato Demand Platform (SDX).

Read More Comments

Posted by on August 23, 2016

High-Risk, High-Reward: Snapchat’s Advertising Revolution

High-Risk, High-Reward: Snapchat’s Advertising Revolution

Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting.

Read More

Posted by Ragnar Kruse on June 30, 2016 – SocialTimes

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile ad tech firm Smaato acquired by China-based group for $148M

Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 million.

Read More

Published June 9, 2016 – TechCrunch

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Today Smaato, a global real-time advertising platform for mobile publishers and app developers, announced a major enhancement to its SPX publisher platform.

Read More

Published June 2, 2016 – ProgrammableWeb

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

Featured on these websites

View all press releases in the Press Center

What are our clients saying

 

Get started with SPX today!

Connect to over 260+ Demand Side Platforms and over 190+ directly integrated Ad Networks worldwide

Sign Up   Watch SPX Video