• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 290+ DSPs, 130+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered."

Artis Kehris
Head of Advertising Sales, ASKfm

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
420
Ad Networks & DSPs
800
Million Mobile Users per Month
180
Billion Impressions per Month

What's New

Smaato’s SDK Update Offers Six New Native Ad Templates

Smaato’s SDK Update Offers Six New Native Ad Templates

The advertising industry is abuzz about native advertising - if you're still new to native ads, check out our previous posts on native advertising in mobile and native ads with Smaato.

Read More Comments

Posted by
on January 28, 2016

What NOT to Expect in 2016

Getting Started With User Acceptance Tests

In our quest to develop the most efficient, full featured mobile-first advertising platform, it has become evident that Smaato's development team had to adopt user acceptance tests (UATs).

Read More Comments

Posted by
on January 22, 2016

The Adoption of Programmatic Buying in China

The Adoption of Programmatic Buying in China

The development of programmatic media buying in China has become very visible in the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in both efficiency and targeting.

Read More Comments

Posted by
on January 6, 2016

...

Spark Summit East

February 16 – 18 / New York, USA

Spark Summit, the largest big data event dedicated to Apache Spark will be back in NYC in 2016.

More Info Event Website

...

Mobile World Congress

February 22 – 25 / Barcelona, Spain

Mobile World Congress (MWC) is the world’s largest annual gathering for the mobile industry.

More Info Event Website

Publishers: Monetize on Windows Phone 10 With Our New SDK

Publishers: Monetize on Windows Phone 10 With Our New SDK

Calling all Windows & Windows Phone developers. Continuing Smaato's strong commitment to Microsoft's cross-device OS, we've released a brand new Windows 10 SDK to support the most recent version.

Read More Comments

Posted by

New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

New SPX Feature: SDK Mediation for Higher Mobile Ad Revenue

To keep up with Smaato's promise of making our SPX platform your one-stop-shop for mobile monetization, we've just broadened the amount of options publishers have to bring third-party demand to their setups by releasing SDK Mediation within SPX today.

Read More Comments

Posted by

Smaato's Native Ad Builder Lets You Get Started with Native Ads in Your Apps

Smaato's Native Ad Builder Lets You Get Started with Native Ads in Your Apps

Looking to move beyond the banner, and start serving native advertising within your apps and websites? With native advertising on the rise in mobile, it's a valid option for every mobile publisher to look into possible placements.

Read More Comments

Posted by

Smaato’s SDK Mediation Tool Aims To Help Devs Spend Less Time On Ad Ops

Smaato’s SDK Mediation Tool Aims To Help Devs Spend Less Time On Ad Ops

SDK mediation is still a major headache for developers. “We constantly hear from publishers that they want full control of their inventory – they don’t want to send their inventory into a black box,” said Ajitpal Pannu, chief business officer of mobile ad exchange Smaato.

Read More

Allison Schiff on AdExchanger – November 4th, 2015

Stomping out click fraud: the plague of mobile advertising

Stomping out click fraud: the plague of mobile advertising

A not-so-new but formidable obstacle to the growth of the mobile advertising market is click fraud. Its emergence has cost marketers over USD 11 billion in 2014, with a strong focus on the video marketplace.

Read More

Malcolm Wong on Digital Market Asia – November 3rd, 2015

Native advertising’s giant leap into mobile

Native advertising’s giant leap into mobile

With all the hullabaloo around mobile ad blocking cresting in recent weeks, it’s been interesting to watch fingers pointing and flying in all directions. Consumers don’t understand how content stays free.

Read More

Jay Hinman on VentureBeat – October 28th, 2015

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato's new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 - SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 - Inventory Setup

Learn how to setup your app's or mobile site's inventory for monetization in Smaato's new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

Featured on these websites

View all press releases in the Press Center

What are our clients saying

 

Get started with SPX today!

Connect to over 290+ Demand Side Platforms and over 130+ directly integrated Ad Networks worldwide

Sign Up   Watch SPX Video