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In-app monetization tips, strategies, and news from the world of mobile advertising
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About Smaato
Smaato, the global in-app advertising platform, drives the technology that keeps apps free. Smaato’s full-featured mobile ad server empowers apps of all sizes to reach their full monetization potential by connecting them with the world’s top advertisers. The Smaato SDK provides publishers with seamless integration and maximum control of their inventory.
Smaato Publisher Platform
The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options, and the ability to bring publisher-owned ad network connections. Our monetization platform has everything you need to boost app revenues.
Increase Revenues With Dynamic Demand
SPX creates a “super auction” where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.
Gain Access to Hundreds of Demand Partners
We offer access to 260+ DSPs, 190+ directly integrated ad networks, as well as your own ad network relationships with our monetization platform.
Full Monetization Controls
Leverage full pricing controls and built-in optimization automation.
Smaato Demand Platform
Manage and optimize your mobile campaigns with the Smaato Demand Platform (SDX) — a full featured mobile advertising platform with advanced traffic targeting optimization for advertisers and demand partners.
Optimized Targeting
Maximize the value of your campaigns by specifying the exact traffic you want by using targeted line items.
Reach Top Mobile Publishers
Access quality inventory across 90,000+ mobile apps around the world.
Advanced Analytics
Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns with our sophisticated mobile advertising platform.
Our Commitment to a Protected Mobile Marketplace
Our priority is to offer a clean, protected mobile advertising marketplace to all of our publishers and demand partners. Through our combination of human expertise and sophisticated technology, we ensure brand safety while protecting the user experience.
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“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, Chief Revenue Officer at Pinger
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with us to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP – Data and Supply at GroundTruth
Get Started With Smaato Today!
Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide