UPDATE Learn more about Smaato's commitment to the General Data Protection Regulation (GDPR)

About Smaato

Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 mobile publishers and app developers.

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Higher Revenue

We offer dynamic, real-time competition for every impression providing higher eCPMs and immediate monetization

Smaato Publisher Platform

The Smaato Publisher Platform (SPX) provides a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options and the ability to bring publisher-owned ad network connections.

Increase Revenues With Dynamic Demand

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

Gain Access to Hundreds of Demand Partners

Increase eCPMs and fill rates. Manage 260+ DSPs, 190+ directly integrated ad networks, and your own ad network relationships within SPX.

Full Monetization Controls

Leverage full pricing controls and built-in optimization automation.

Smaato Demand Platform

Manage and optimize yoour mobile campaigns with the Smaato Demand Plaform (SDX) — a full featured platform with advanced traffic targeting optimization for advertisers and demand partners.

Optimized Targeting

Maximize the value of your campaigns by specifying the exact traffic you want down to targeted line items.

Reach Top Publishers

Access quality inventory across 90,000+ publishers around the world.

Advanced Analytics

Gain instant, actionable insights into the performance of your campaigns. Maximize mobile ad spend and drive value across your marketing campaigns.

Are You Ready to Monetize Your App?

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

12 Years

Mobile-First Experience

5 Offices

Americas, EMEA & APAC

What’s New

In-app monetization tips, strategies and news from the world of mobile advertising

BLOG

Understanding China’s Cybersecurity Law

After a year of legislative proceedings, the Standing Committee of the National People’s Congress of China…

BLOG

Data Protection Officers Under the GDPR

Until now, the role of a data protection officer (DPO) had been largely undefined. Historically, data was considered…

BLOG

ePrivacy Regulation – FAQ

To keep up with the fast pace at which technology is developing, the EU has begun amending its regulations to…

[Video] SPX: Smaato Publisher Platform

SPX is an enterprise-grade, infinite scale-hosted publisher ad server which gives publishers full control over monetizing their inventory

Get Started With Smaato Today!

Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide