• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

(Screenshot: SPX Dashboard v.1.10)

"Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand."

Haridas Nair
VP of Business Development, Emerging Solutions at BlackBerry

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000
App Developers / Mobile Publishers
450
Ad Networks & DSPs
1
Billion Mobile Users per Month
300
Billion Impressions per Month

What’s New

How we use Groovy at Smaato

How we use Groovy at Smaato

In this blog post, we wanted to give the technically inclined among you a glimpse into the challenges and successes we face in solving issues, in this case, related to monolithic applications by implementing extensible components using the Groovy language..

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Posted by
on February 8, 2017

Smaato’s Global Trends in Mobile Advertising - Q3 2016

Smaato’s Global Trends in Mobile Advertising – Q3 2016

We recently released our new Global Trends in Mobile Advertising Report for Q3 2016 with insights drawn from in-depth analysis of up to 300 billion ad impressions generated across over one billion unique mobile devices every month..

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Posted by
on January 12, 2017

Will your iOS apps be ATS-compliant by January 1st, 2017?

Will your iOS apps be ATS-compliant by January 1st, 2017?

As you may be aware, Apple has announced some changes that will affect your iOS apps. Starting on January 1, 2017, all apps and app updates submitted to the App Store must be compliant with App Transport Security (ATS).

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Posted by
December 21, 2016

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DeveloperWeek

February 11 – 16 / SAN FRANCISCO, USA

DeveloperWeek 2017 is largest global developer expo and conference series with over 50 week-long events including the DeveloperWeek 2017 Conference & Expo, the DeveloperWeek Hackathon, Official Hiring Mixer, and other city-wide partner events.

More Info Event Website

...

Mobile World Congress

February 27 – March 2 / BARCELONA, SPAIN

Mobile World Congress (MWC) is the world’s biggest mobile industry event comprising of a massive exhibition, a conference, various networking opportunities and much more. Visit our booth in hall 8.1 #B53 to meet Smaato’s mobile advertising experts.

More Info Event Website

...

Online Marketing Rockstars Festival

March 2 – 3 / HAMBURG, GERMANY

Over the course of two days, the Online Marketing Rockstars Festival offers great entertainment, networking opportunities and some of the best development programs in the industry. The event comprises of an expo and full-day conference.

More Info Event Website

Smaato Joins Google's Exchange Bidding Program as Key Mobile Partner

Smaato Joins Google’s Exchange Bidding Program as Key Mobile Partner

About six months ago, Google decided to open up the Dynamic Allocation feature inside DoubleClick for Publishers (DFP) to third party exchanges allowing them to compete for ad impressions.

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Posted by on November 16, 2016

Smaato Launches Outstream and Rewarded Video

Smaato Launches Outstream and Rewarded Video

Mobile video has reached a new level of maturity and it’s gaining real traction; as a result, the Smaato team has been working on expanding our exchange’s video capabilities. Today, we are happy to announce two substantial additions to our available ad formats: Outstream and Rewarded video.

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Posted by on November 16, 2016

Smaato SDK Update for iOS 10

Smaato SDK Update for iOS 10

Apple recently released the new iPhone 7 and the iOS 10 operating system. With greatly enhanced lock screen and messenger capabilities, opening Siri to third-party applications and laying a foundation for smart home connectivity, iOS 10 boasts some impressive additions to the iPhone user experience.

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Posted by on October 18, 2016

Smaato Bows Outstream And Rewarded Video For Mobile Publishers And Advertisers

Smaato Bows Outstream And Rewarded Video For Mobile Publishers And Advertisers

Smaato, a global real-time advertising platform for mobile publishers and app developers, on Thursday said it’s adding support for two video ad formats: outstream and rewarded video. The company is looking to position itself as an integrated, “one-stop shop” for all programmatic video ad solutions.

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Published by Tobi Elkin on November 17, 2016 – MediaPost

Smaato Aims to Clean Up Mobile Advertising Ecosystem

Smaato Aims to Clean Up Mobile Advertising Ecosystem

MAW broke the news this week that Smaato, a global real-time advertising platform for mobile publishers and app developers, is pushing ahead with what it calls a major expansion of its mobile monetization solutions for the demand side of the mobile advertising ecosystem.

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Published by Emma Martin on July 27, 2016 – Mobile Marketing Watch

Smaato Launches New Demand Platform To Reduce Mobile Ad Waste

Smaato Launches New Demand Platform To Reduce Mobile Ad Waste

Smaato, a mobile ad platform, announced some expansions of its demand-side platform (DSP) capabilities today, with a new demand platform that allows partners to optimize their mobile ad traffic. The Smaato Demand Platform (SDX) is designed to reduce operational waste for demand partners across mobile ad campaigns.

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Published by Ben Frederick on July 26, 2016 – MediaPost

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

Date: September 15, 2015

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: June 24, 2015

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

Date: March 18, 2015

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