Both marketers and publishers need a safe place to transact advertising campaigns at scale. Smaato’s programmatic exchange is designed to safeguard your digital investments from all external threats, including malware, click fraud, bots, and more. With a combination of the latest technologies and a dedicated team of market quality experts, which includes PhDs, data scientists, and engineers, we ensure that marketers have access to high-quality traffic and authentic audiences for their campaigns. In addition, we work to keep our publishers safe from inappropriate ads that could be harmful to their users.
To create a safe environment for both publishers and marketers, Smaato deploys the latest technology to fight against fraud and protect brand safety. Our automated detection methods uses advanced algorithms and machine learning to scan advertisements for quality. If bad ads or anything malicious is detected, automatic blocks take place. For advertisers, we are vigilant in providing safe, high-quality traffic. Our multi-level check, which includes a customer identification program and stringent traffic reviews, provide advertisers with only the best traffic.
Technology is a critical tool from safeguarding inventories and advertising campaigns, but it’s our in-house team of experts that really deliver. The Ad Quality and Traffic Quality teams provide hands-on coverage from around the world to ensure that our partners are always protected. Our experts, using advanced detection methods and decades of combined experience, act quickly to eliminate any threats on the Smaato platform.
We have integrated the Open Measurement SDK, a product that was initiated by the IAB TechLab to facilitate third-party measurement for ads served to mobile app environments offering streamlined verification and viewability measurement. Smaato also uses IAS (Integral Ad Science) to measure inventory viewability.
We take the fight against fraud seriously. That’s why we were the first in-app exchange to receive the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). And today, we are proud to be registered with TAG. Some of our initiatives for keeping the marketplace clean include, but are not limited to: IP blacklisting, complying with the Media Rating Council’s invalid traffic detection and filtration requirements, and implementing payment ID systems.
“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with us to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP – Data and Supply at GroundTruth
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, Chief Revenue Officer at Pinger