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Our Protected Marketplace

At Smaato, our top priority is to offer a clean, protected marketplace. We combine human expertise and sophisticated automated systems to create a safe and secure platform for publishers and marketers alike.

Safety at Scale

Both marketers and publishers need a safe place to transact advertising campaigns at scale. Smaato’s programmatic exchange is designed to safeguard your digital investments from all external threats, including malware, click fraud, bots, and more. With a combination of the latest technologies and a dedicated team of market quality experts, which includes PhDs, data scientists, and engineers, we ensure that marketers have access to high-quality traffic and authentic audiences for their campaigns. In addition, we work to keep our publishers safe from inappropriate ads that could be harmful to their users.

Advanced Technology Solutions

To create a safe environment for both publishers and marketers, Smaato deploys the latest technology to fight against fraud and protect brand safety. Our automated detection methods uses advanced algorithms and machine learning to scan advertisements for quality. If bad ads or anything malicious is detected, automatic blocks take place. For advertisers, we are vigilant in providing safe, high-quality traffic. Our multi-level check, which includes a customer identification program and stringent traffic reviews, provide advertisers with only the best traffic.

Dedicated Team of Experts

Technology is a critical tool from safeguarding inventories and advertising campaigns, but it’s our in-house team of experts that really deliver. The Ad Quality and Traffic Quality teams provide hands-on coverage from around the world to ensure that our partners are always protected. Our experts, using advanced detection methods and decades of combined experience, act quickly to eliminate any threats on the Smaato platform.

Transparency and Viewability

We have integrated the Open Measurement SDK, a product that was initiated by the IAB TechLab to facilitate third-party measurement for ads served to mobile app environments offering streamlined verification and viewability measurement. Smaato also uses IAS (Integral Ad Science) to measure inventory viewability.

TAG Certified Against Fraud

We take the fight against fraud seriously. That’s why we were the first in-app exchange to receive the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). Receiving this certification means we are committed to eliminating fraud by following strict guidelines. Some of the requirements for receiving the certification include IP blacklisting, complying with the Media Rating Council’s invalid traffic detection and filtration requirements, and implementing payment ID systems.

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