This holistic model uses real-time pricing competition to give publishers more control over their inventory, while driving better fill and higher eCPMs. Tap into more revenue and increased competition for your inventory.
Auctions use real-time, rather than historical, pricing competition, giving you the most up-to-date data possible.
The more the merrier. Smaato’s unique demand comes together with publisher-owned demand to compete at exchange level.
Knowledge is power. We give you insights into every impression opportunity and its value.
Increased competition drives up eCPMs and fill rates.
Benefit from state-of-the-art in-app auction technology.
Marketers give preference to direct Unified Bidding connections over indirect exchange connections.
Insights from our intelligent platform reveal that Smaato’s in-app header bidding solution delivers up to 230% higher revenue compared to other integrations. Unified Bidding brings greater competition to every auction, driving stronger eCPMs and helping to maximize fill rates.