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Revolutionizing In-App Header Bidding

Unified Bidding is Smaato’s in-app header-bidding solution. Real-time pricing competition helps drive better fill rates and higher eCPMs.

Get Ahead with Header Bidding Solutions

Prebid.js Prebid Mobile Unified Bidding

Revolutionizing In-App Header Bidding

Real-time pricing competition helps drive better fill rates and higher eCPMs. Learn all about Unified Bidding and Prebid.

Why Integrate Smaato Unified Bidding?

Unified Bidding is Smaato’s in-app header-bidding solution. This holistic model uses real-time pricing competition to give publishers more control over their inventory, while driving better fill and higher eCPMs. Tap into more revenue and increased competition for your inventory.

Increase Your Revenue

Insights from our intelligent platform reveal that Smaato’s in-app header bidding solution delivers up to 230% higher revenue compared to other integrations. Unified Bidding brings greater competition to every auction, driving stronger eCPMs and helping to maximize fill rates.

Integrate With the Smaato NextGen SDK

Take advantage of this in-app header bidding solution by integrating your app with Smaato’s latest SDK.


Prebid is an open-source option for header bidding, which makes it easy to integrate and easy to adopt. With Prebid, the winning bid from the header auction then gets the chance to compete on the main ad server auction. Prebid creates a fair auction, with equal access and opportunity, giving marketers a fair first look. Centralized demand helps increase competition, boosting eCPMs.

What is Prebid.js?

Prebid.js is a client-side header bidding solution for the open web and Desktop Web/Mobile Web OTT applications. Other Prebid offerings include Prebid’s own server, and Prebid Mobile for in-app header bidding. Using Prebid’s open-source javascript code, publishers can host a Prebid header-bidding auction for display and video ads on their website.

Visit our integrations page for more information on how to integrate with Prebid.js.

What Is Prebid Mobile?

Prebid Mobile is an SDK that offers publishers an opportunity to connect with many demand sources using light-weight adapters, rather than juggling multiple SDKs. This helps lessen manual workloads, app weight, and latency issues. Plus, bids compete directly with your primary ad server, boosting competition – and eCPMs.

By downloading Prebid SDK, publishers can centralize all demand sources, and tap into new demand using adapters.

At Smaato, we offer a Prebid Server Adapter. Simply connect our mobile adapter to any Prebid-hosted server to access our unique demand sources.

To learn more about Prebid Mobile, check out our complimentary overview.