Real-time pricing competition helps drive better fill rates and higher eCPMs. Learn all about Unified Bidding and Prebid.
Unified Bidding is Smaato’s in-app header-bidding solution. This holistic model uses real-time pricing competition to give publishers more control over their inventory, while driving better fill and higher eCPMs. Tap into more revenue and increased competition for your inventory.
Auctions use real-time, rather than historical, pricing competition, giving you the most up-to-date data possible.
The more the merrier. Smaato’s unique demand comes together with publisher-owned demand to compete at exchange level.
Knowledge is power. We give you insights into every impression opportunity and its value.
Increased competition drives up eCPMs and fill rates.
Benefit from state-of-the-art in-app auction technology.
Marketers give preference to direct Unified Bidding connections over indirect exchange connections.
Insights from our intelligent platform reveal that Smaato’s in-app header bidding solution delivers up to 230% higher revenue compared to other integrations. Unified Bidding brings greater competition to every auction, driving stronger eCPMs and helping to maximize fill rates.
Prebid is an open-source option for header bidding, which makes it easy to integrate and easy to adopt. With Prebid, the winning bid from the header auction then gets the chance to compete on the main ad server auction. Prebid creates a fair auction, with equal access and opportunity, giving marketers a fair first look. Centralized demand helps increase competition, boosting eCPMs.
Visit our integrations page for more information on how to integrate with Prebid.js.
Prebid Mobile is an SDK that offers publishers an opportunity to connect with many demand sources using light-weight adapters, rather than juggling multiple SDKs. This helps lessen manual workloads, app weight, and latency issues. Plus, bids compete directly with your primary ad server, boosting competition – and eCPMs.
By downloading Prebid SDK, publishers can centralize all demand sources, and tap into new demand using adapters.
At Smaato, we offer a Prebid Server Adapter. Simply connect our mobile adapter to any Prebid-hosted server to access our unique demand sources.
To learn more about Prebid Mobile, check out our complimentary overview.