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Video Ads

Maximize ad revenue and offer an engaging user experience for your users with Smaato’s video ad formats, including for OTT/CTV.

Whether you’re a publisher looking to maximize your ad revenue, or a marketer looking to launch engaging video ad campaigns at scale, Smaato’s platform offers innovative video advertising solutions.


Reach a highly engaged audience through OTT/CTV advertising.

What is OTT Advertising?

OTT is defined as video streaming via the internet on any kind of device, including smartphones, tablets, CTVs, and many others. OTT advertising is advertising delivered “over the top,” or, via internet video streaming. As “cord cutters” and “cord nevers” shift away from traditional TV subscriptions, OTT/CTV advertising offers a huge opportunity to reach engaged video-streaming audiences.

Dynamic Ad Insertion (DAI)

This is the process of stitching ads into video streaming content on the server before the user begins watching. Ad content can more closely align with video content, keeping users engaged. This provides a great opportunity for asset-level targeting. Ad quality also matches content quality. Without the buffering, users get a smoother viewing experience.

At Smaato, our DAI is all completed in-house, and with far less latency. By cutting out the middleman, we eliminate the high risk of DAI fraud.

Ad Pods and Slots

VAST video ads are served as a group of sequential ads played back-to-back (just like a commercial break on TV), rather than as an individual ad. Each ad in a pod is referred to as an “ad slot.” Like DAI, this provides contextual data that can help ensure more relevant ads. You also get the opportunity to double or triple the value of your commercial breaks with now double or triple the number of ads.

Ad Pod Construction: Manual and Dynamic

For Video on Demand (VOD) content, Ad Pods can be constructed manually or dynamically. For Manual Construction, publishers can choose not only the duration of the ad break, but also set time requirements for each ad slot. Publishers can also define exactly when and where ad breaks occur.

Dynamic Construction offers ease and automation. Simply select the length of the ad break and we will fill it accordingly.
For Live Content, we fill and serve perfect-sized dynamic pods into SCTE-35 markers.

Ad Pod Exposure

Publishers can choose how the ad pod is presented for bidding. Publishers can offer marketers a chance to bid per pod, or by slot. With per pod, marketers see the whole ad pod, and the slots within it. They have an opportunity to bid on more than one slot in an ad pod, increasing competition to help boost eCPMs. With per slot, marketers see each slot individually, as separate requests, without knowing the order. They can bid on any or all of them.

At Smaato, we offer creative deduplication, so no two identical ads appear in the same pod. Also, we include competitor separation, so ads with the same IAB category won’t appear in the same pod.

Ad Pod Auction Types

Our publishers are not limited to an open auction nor manual direct deals. Whether through private exchange RTB, or programmatic direct deals like preferred or guaranteed, publishers pick how to fill their inventory. All of the functionality we offer for ad pod bidding is available for header bidding, as well.

Instream Video Ads

Instream video advertising with Smaato delivers all the functionality needed to drive more revenue with higher eCPMs and improved click-through rates. There are three types of instream video ads:

  • Pre-roll – These are the ads that you see before the requested video begins.
  • Mid-roll – Like commercial breaks, these ads play during the requested video content.
  • Post-roll – These ads play (yes, you guessed it) at the end of the requested video, making them the least intrusive for users.

Join many of the world’s top publishers by leveraging Smaato’s Instream videos and add highly monetizable inventory to your content. Our instream video is VAST (Video Ad Serving Template) compliant. Plus, it provides users with a seamless and highly viewable ad experience.

Outstream Video Ads

Publishers and marketers can guarantee viewability and enhance content engagement by leveraging outstream video content in premium placements. Smaato’s outstream video ad units integrate seamlessly with a publisher’s in-app, mobile web content, or desktop content, instantly transforming it into premium video inventory.

  • Guaranteed Viewability
  • Premium Ad Placements
  • Enhanced Engagement

Rewarded Video Ads

Rewarded video is a popular ad format (especially for in-app content) where users are incentivized for watching a video ad. Rewards can be in the form of prizes, virtual currency, or anything else the developer can provide in the context of their app. Or, for mobile web or desktop, rewarded video can offer users a stretch of ad-free content.

These non-skippable videos typically run for 15 – 30 seconds, and are supported by user rewards. Users opt in to watch a video ad in exchange for a reward. This greatly improves video completion rates and increases brand awareness. Plus, it helps to drive app-install campaigns.

  • Higher Completion Rate
  • Optimal Engagement
  • Ideal for Brand Awareness

Interstitial Video Ads

Interstitial video ads offer a full-screen ad experience. They are typically served during natural breaks and transitions within the content (e.g. mobile games). These ads utilize the power of full-screen impressions without disrupting user experience and gameplay. Smaato’s interstitial video ads show powerful video ad content that is usually skippable after five, 15, or 20 seconds.

Linear and Non-Linear Ad Support

We give publishers complete flexibility. For video monetization, you have options: linear ads, or non-linear overlay banners.