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Video Ads

Maximize ad revenue and offer an engaging user experience for your users with Smaato’s video ad formats. Video ads deliver great ROI.

Whether you’re a publisher looking to maximize your ad revenue, or a marketer looking to launch engaging video ad campaigns at scale, Smaato’s platform offers innovative video advertising solutions.

Instream Video Ads

Instream video advertising with Smaato delivers all the functionality needed to drive more revenue with higher eCPMs and improved click-through rates. There are three types of instream video ads:

  • Pre-roll – These are the ads that you see before the requested video begins.
  • Mid-roll – Like commercial breaks, these ads play during the requested video content.
  • Post-roll – These ads play (yes, you guessed it) at the end of the requested video, making them the least intrusive for users.

Join many of the world’s top publishers by leveraging Smaato’s Instream videos and add highly monetizable inventory to your content. Our instream video is VAST (Video Ad Serving Template) compliant. Plus, it provides users with a seamless and highly viewable ad experience.

Outstream Video Ads

Publishers and marketers can guarantee viewability and enhance content engagement by leveraging outstream video content in premium placements. Smaato’s outstream video ad units integrate seamlessly with a publisher’s in-app, mobile web content, or desktop content, instantly transforming it into premium video inventory.

  • Guaranteed Viewability
  • Premium Ad Placements
  • Enhanced Engagement

Rewarded Video Ads

Rewarded video is a popular ad format (especially for in-app content) where users are incentivized for watching a video ad. Rewards can be in the form of prizes, virtual currency, or anything else the developer can provide in the context of their app. Or, for mobile web or desktop, rewarded video can offer users a stretch of ad-free content.

These non-skippable videos typically run for 15 – 30 seconds, and are supported by user rewards. Users opt in to watch a video ad in exchange for a reward. This greatly improves video completion rates and increases brand awareness. Plus, it helps to drive app-install campaigns.

  • Higher Completion Rate
  • Optimal Engagement
  • Ideal for Brand Awareness

To learn more about Rewarded Video, check out this complimentary overview.

Interstitial Video Ads

Interstitial video ads offer a full-screen ad experience. They are typically served during natural breaks and transitions within the content (e.g. mobile games). These ads utilize the power of full-screen impressions without disrupting user experience and gameplay. Smaato’s interstitial video ads show powerful video ad content that is usually skippable after five, 15, or 20 seconds.

Linear and Non-Linear Ad Support

We give publishers complete flexibility. For video monetization, you have options: linear ads, or non-linear overlay banners.

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