What’s happening in global real-time mobile advertising? Smaato knows. Find out what we’re seeing every day on our platform, and how you can use our data to make better decisions in developing your mobile monetization strategy. Please note that each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.
With data from Smaato’s global advertising platform, this report provides actionable insights on the trends driving mobile programmatic advertising. A must-read for both advertisers and publishers, the Q2 2016 report investigates six key mobile trends including the growing value of mobile app inventory in terms of eCPM gains, as well as insights into how smaller countries (e.g. Norway) and ad categories (e.g. Home & Garden) are putting pressure on the typical ad revenue leaders.
This report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates six key mobile trends observed on Smaato’s global advertising platform in Q1 2016.
This report is an in-depth analysis of global data sampled from billions of impressions generated every day during the last quarter of 2015 across the Smaato platform. Key trends include the rapid rise of the Chinese market, the increasing value of data, continued share gains in mobile for apps versus mobile websites and revenue growth advances for Android versus iOS.
This report is an in-depth analysis of global data across our platform during the 3rd quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Key trends include surging supply and spending in Latin America and Asia Pacific; a swing back to apps; and continued growth in larger ad formats and rich media.
This report is an in-depth analysis of global data across our platform during the first half of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.