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Guides and Reports

Smaato’s reports and guides provide mobile publishers, app developers, technology partners, agencies, and advertisers with key insights on mobile monetization strategies, plus trends and tips from Smaato thought leaders.

Guides and Reports

In-App Advertising and Children: An eBook on Privacy and Compliance

Guides and Reports

A Guide to Understanding Programmatic Auctions

Guides and Reports

A Guide to In-App Ad Viewability

Guides and Reports

How to Calculate eCPM and Increase Revenues

Guides and Reports

2020 App Monetization Guide: Strategies, Techniques, Tips

Guides and Reports

A Guide to In-App Advertising

GDPR

General Data Protection Regulation (GDPR) Compliance Overview

Guides and Reports

Real-Time Bidding (RTB): The Complete Guide