Global Trends in Mobile Programmatic

What’s happening in the global world of real-time mobile advertising? Smaato knows. Find out what we’re seeing every day on our platform, and how you can use our data to make better decisions in your apps and mobile websites.


Global Trends in Mobile Programmatic, Q3 2015

This report is an in-depth analysis of global data across our platform during the 3rd quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Key trends include surging supply and spending in Latin America and Asia Pacific; a swing back to apps; and continued growth in larger ad formats and rich media.

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Global Trends in Mobile Programmatic, 1H 2015

This report is an in-depth analysis of global data across our platform during the first half of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.

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RTB Insights Report for Q4 2014

RTB Insights Report for Q4 2014

Download the Q4 Executive Summary & Full Report

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RTB Insights Report for Q3 2014

RTB Insights Report for Q3 2014

Download the Q3 Executive Summary & Full Report

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RTB Insights Report for Q2 2014

RTB Insights Report for Q2 2014

Download the Q2 Executive Summary & Full Report

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