Reports

What are the biggest trends in mobile and in-app advertising? Smaato knows. Discover the latest in-app advertising trends across both the Smaato platform and the entire mobile advertising ecosystem. You will also gain actionable insights into how you can use this data to make better decisions in developing your mobile monetization or in-app advertising strategy. Our reports dive deep into the data to uncover the mobile advertising trends that matter most. Whether you are a publisher looking to increase revenues or an advertiser looking to boost campaign performance, these reports offer you the solutions that you need.

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In-App Engagement and Conversion Report 2019

This joint report between Liftoff and Smaato tracks the costs, clicks, and conversions associated with top in-app ad formats.

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Global Trends in Mobile Advertising, H2 2018

This report offers key insights into the in-app programmatic advertising landscape based on in-depth analysis of the ad requests, bids, and impressions on the Smaato platform.

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Global Trends in Mobile Advertising, H1 2018

Trillions of ad requests ran through the Smaato platform in the first half of 2018. Here are the latest mobile advertising trends pulled from this data, including the GDPR’s effect on mobile ad prices, retail brands’ increasing trust in mobile advertising, and spikes in ad spending for sports apps during the Super Bowl and World Cup.

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Global Trends in Mobile Advertising, Q4 2017

This report looks back at the final quarter of 2017, providing both quarter-over-quarter and year-over-year analyses of the ad requests and impressions served on the Smaato platform. The six key findings outlined in this report include in-app’s superior user engagement and advertiser demand, soaring ad spending growth for mobile video, the holidays’ effect on mobile ad spending in the US and APAC’s rising influence over the mobile advertising world.

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Global Trends in Mobile Advertising, Q3 2017

Discover the latest mobile programmatic advertising key insights gleaned from over 1.5 trillion ad requests worldwide on the Smaato platform in our Q3 2017 Global Trends in Mobile Advertising Report. Key findings this quarter include in-app’s record-high share of mobile ad spending, the explosive growth of mobile video advertising, Millennials’ high value to mobile advertisers and how smartphone ubiquity in China strengthened mobile ad values.

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Global Trends in Mobile Advertising, Q2 2017

This quarter’s Global Trend in Mobile Advertising report provides in-depth analysis of 1.5+ trillion ad requests on the Smaato platform in Q2 2017. The six key mobile advertising trends that were uncovered in this report include in-app’s increased consumption of consumer time and mobile ad spending, rewarded video’s growth in gaming apps and China’s multi-billion-dollar opportunity for advertisers.

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Global Trends in Mobile Advertising, Q1 2017

Analyzing data from the 10 billion daily mobile ad requests on the Smaato platform, the Q1 2017 Global Trends in Mobile Advertising report highlights seven key insights into the mobile advertising landscape. For example, mobile ad space is more valuable than ever before, with global eCPMs growing almost 50% since the same quarter last year. Other key trends include China’s chart-topping mobile ad spending growth, in-app’s domination of the mobile advertising market and the ‘Chinese/Lunar New Year Effect’ on APAC’s mobile ad spending.

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Global Trends in Mobile Advertising, Q4 2016

Smaato’s Q4 2016 Global Trends in Mobile Advertising report provides a profound analysis of global and regional mobile advertising trends observed in Q4 2016 and also throughout 2016. Notable trends investigated included the continued domination of In-app advertising over mobile web, the growing popularity of mobile video ad spending, and the special events driving mobile ad spending during the 2016 holiday period.

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Global Trends in Mobile Advertising, Q3 2016

This free report full of in-depth analysis, data-supported findings and informative graphics provides insight into five key findings gleaned from billions of daily ad requests on the Smaato platform. This quarter our report provides a detailed look at the continued robust growth of global mobile ad spending, the extent to which in-app advertising spend is dominating the mobile landscape, notable gender differences in choice of operating system, Android dethroning iOS as mobile advertising’s eCPM leader, and the explosive growth of video advertising.

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Global Trends in Mobile Advertising, Q2 2016

With data from Smaato’s global advertising platform, this report provides actionable insights on the trends driving mobile programmatic advertising. A must-read for both advertisers and publishers, the Q2 2016 report investigates six key mobile trends including the growing value of mobile app inventory in terms of eCPM gains, as well as insights into how smaller countries (e.g. Norway) and ad categories (e.g. Home & Garden) are putting pressure on the typical ad revenue leaders.

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Global Trends in Mobile Advertising, Q1 2016

This report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates six key mobile trends observed on Smaato’s global advertising platform in Q1 2016.

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Global Trends in Mobile Advertising, Q4 2015

This report is an in-depth analysis of global data sampled from billions of daily ad requests during the last quarter of 2015 across the Smaato platform. Key trends include the rapid rise of the Chinese market, the increasing value of data, continued share gains in mobile for apps versus mobile websites, and revenue growth advances for Android versus iOS.

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Global Trends in Mobile Programmatic, Q3 2015

This report is an in-depth analysis of global data across our platform during the third quarter of 2015 and is sampled from the billions of daily ad requests on the Smaato Exchange. Key trends include surging supply and spending in Latin America and Asia Pacific; a swing back to apps; and continued growth in larger ad formats and rich media.

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Global Trends in Mobile Programmatic, H1 2015

This report is an in-depth analysis of global data across our platform during the first half of 2015 and is sampled from the billions of daily ad requests on the Smaato Exchange. Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.