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Guides and Reports

Smaato’s reports and guides provide mobile publishers, app developers, technology partners, agencies, and advertisers with key insights on mobile monetization strategies, plus trends and tips from Smaato thought leaders.

Smaato’s Platform and Mediation Solutions Brochures

Smaato’s Platform and Mediation Solutions

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Unified Auctioning, Targeting, and Real Time Bidding (RTB) Rules Brochures

Unified Auctioning, Targeting, and Real Time Bidding (RTB) Rules

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CTR Metrics in Bid Requests Brochures

CTR Metrics in Bid Requests

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SKAdNetwork Support for iOS 14.5 for DSPs Brochures

SKAdNetwork Support for iOS 14.5 for DSPs – and SKAdNetwork 2.2 Updates

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Singles’ Day/Double 11 Brochures

Singles’ Day/Double 11

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CTV FAQs Overview Brochures

CTV FAQs Overview

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Digital Advertising Trends Report 2021 Ad Formats

Smaato’s 2021 Digital Ad Tech Trends Report: Key Trends You Should Know

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Digital Advertising Trends Report 2021 Trend Report

Digital Advertising Trends Report 2021

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