Global Trends in Mobile Advertising

What’s happening in global real-time mobile advertising? Smaato knows. Find out what we’re seeing every day on our platform, and how you can use our data to make better decisions in developing your mobile monetization strategy. Please note that each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.

Global Trends in Mobile Advertising, Q4 2015

This report is an in-depth analysis of global data sampled from billions of impressions generated every day during the last quarter of 2015 across the Smaato platform. Key trends include the rapid rise of the Chinese market, the increasing value of data, continued share gains in mobile for apps versus mobile websites and revenue growth advances for Android versus iOS.

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Global Trends in Mobile Programmatic, Q3 2015

This report is an in-depth analysis of global data across our platform during the 3rd quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Key trends include surging supply and spending in Latin America and Asia Pacific; a swing back to apps; and continued growth in larger ad formats and rich media.

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Global Trends in Mobile Programmatic, 1H 2015

This report is an in-depth analysis of global data across our platform during the first half of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.

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RTB Insights Report for Q4 2014

RTB Insights Report for Q4 2014

Download the Q4 Executive Summary & Full Report

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RTB Insights Report for Q3 2014

RTB Insights Report for Q3 2014

Download the Q3 Executive Summary & Full Report

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RTB Insights Report for Q2 2014

RTB Insights Report for Q2 2014

Download the Q2 Executive Summary & Full Report

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