Global Trends in Mobile Advertising

What’s happening in global real-time mobile advertising? Smaato knows. Find out what we’re seeing every day on our platform, and how you can use our data to make better decisions in developing your mobile monetization strategy. Please note that each report offers a quarterly snapshot, so specific data and observations may not be comparable with previous reports.

Global Trends in Mobile Advertising, Q2 2017

This quarter’s Global Trend in Mobile Advertising report provides in-depth analysis of 1.5+ trillion ad impressions from the Smaato platform in Q2 2017. The six key mobile advertising trends that were uncovered in this report include in-app’s increased consumption of consumer time and mobile ad spending, rewarded video’s growth in gaming apps and China’s multi-billion-dollar opportunity for advertisers.

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Global Trends in Mobile Advertising, Q1 2017

Analyzing data from the 10 billion daily mobile ad impressions served on the Smaato platform, the Q1 2017 Global Trends in Mobile Advertising report highlights seven key insights into the mobile advertising landscape. For example, mobile ad space is more valuable than ever before, with global eCPMs growing almost 50% since the same quarter last year. Other key trends include China’s chart-topping mobile ad spending growth, in-app’s domination of the mobile advertising market and the ‘Chinese/Lunar New Year Effect’ on APAC’s mobile ad spending.

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Global Trends in Mobile Advertising, Q4 2016

Smaato’s Q4 2016 Global Trends in Mobile Advertising report provides a profound analysis of global and regional mobile advertising trends observed in Q4 2016 and also throughout 2016. Notable trends investigated included the continued domination of In-app advertising over mobile web, the growing popularity of mobile video ad spending and the special events driving mobile ad spending during the 2016 holiday period.

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Global Trends in Mobile Advertising, Q3 2016

This free report full of in-depth analysis, data-supported findings and informative graphics provides insight into five key findings gleaned from billions of ad impressions delivered every day on the Smaato platform. This quarter our report provides a detailed look at the continued robust growth of global mobile ad spending, the extent to which in-app advertising spend is dominating the mobile landscape, notable gender differences in choice of operating system, Android dethroning iOS as mobile advertising’s eCPM leader and the explosive growth of video advertising.

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Global Trends in Mobile Advertising, Q2 2016

With data from Smaato’s global advertising platform, this report provides actionable insights on the trends driving mobile programmatic advertising. A must-read for both advertisers and publishers, the Q2 2016 report investigates six key mobile trends including the growing value of mobile app inventory in terms of eCPM gains, as well as insights into how smaller countries (e.g. Norway) and ad categories (e.g. Home & Garden) are putting pressure on the typical ad revenue leaders.

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Global Trends in Mobile Advertising, Q1 2016

This report is stacked with key insights that are shaping programmatic advertising today. A must-read for both advertisers and publishers, this in-depth report investigates six key mobile trends observed on Smaato’s global advertising platform in Q1 2016.

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Global Trends in Mobile Advertising, Q4 2015

This report is an in-depth analysis of global data sampled from billions of impressions generated every day during the last quarter of 2015 across the Smaato platform. Key trends include the rapid rise of the Chinese market, the increasing value of data, continued share gains in mobile for apps versus mobile websites and revenue growth advances for Android versus iOS.

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Global Trends in Mobile Programmatic, Q3 2015

This report is an in-depth analysis of global data across our platform during the 3rd quarter of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Key trends include surging supply and spending in Latin America and Asia Pacific; a swing back to apps; and continued growth in larger ad formats and rich media.

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Global Trends in Mobile Programmatic, 1H 2015

This report is an in-depth analysis of global data across our platform during the first half of 2015, and is sampled from the billions of impressions generated every day on the Smaato Exchange. Growing supply, the availability of first-party data and newly dominant ad formats are driving increased revenues on the Smaato Exchange.

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