New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers
Published on December 18th, 2018
Smaato’s Hybrid Solution Fulfills Market Need in the Transition From Second- to First-Price Auctions (San Francisco, CA) December 18, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced a new hybrid auction model that provides a more flexible and profitable programmatic environment…
Smaato Reduces Media Buying Costs With Automated Traffic Curation
Published on October 23rd, 2018
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms (San Francisco, CA) October 23, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that their Automated Traffic Curation (ATC) product significantly reduces costs of…
GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
Published on September 8th, 2018
H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions…
Smaato Accelerates Growth in APAC With Key Industry Leader Hires
Published on August 28th, 2018
Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region (San Francisco, CA) August 28, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will…
In-Game Mobile Ad Engagement More Than 3x Other Mobile Apps
Published on July 12th, 2018
High Click-Through Is a Strong Signal of Success of Rewarded Ads Reports Smaato (San Francisco, CA) July 12, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1 through May 31 2018, in-game click-through rates were 3.4 above…
Smaato Expands Within Germany: Mobile In-App Advertising Experts Announce the Establishment of Development Office in Berlin
Published on June 15th, 2018
Smaato, a leading real-time advertising platform for mobile publishers and app developers, is expanding. In addition to their Hamburg office, the company will open a new German office in Berlin in July 2018. “With the establishment of our new branch, we are opening up access to the international development potential…
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Published on May 10th, 2018
SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation…
Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand
Published on May 2nd, 2018
Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers (San Francisco, CA) May 2, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners…
Smaato Partners With Protected Media to Ensure Quality of Online Advertising and Protect Advertiser Budgets
Published on March 15th, 2018
Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud San Francisco, CA – March 15, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced today that it has implemented Protected Media’s in-app and video ad fraud protection…
Smaato Serves Record Mobile In-App and Video Impressions in 2017
Published on February 22nd, 2018
Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 (San Francisco, CA) February 22, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4…
