Published on March 15th, 2018
Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud San Francisco, CA – March 15, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced today that it has implemented Protected Media’s in-app and video ad fraud protection…
Published on February 22nd, 2018
Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 (San Francisco, CA) February 22, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4…
Published on December 18th, 2017
New data shows in-app advertising owns at least 85% share of mobile ad spending in each of the world’s biggest advertising markets, while video ad requests skyrocket. San Francisco, CA – 18 December 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released…
Published on December 7th, 2017
San Francisco, CA – WEBWIRE – Thursday, December 7, 2017 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to…
Published on October 5th, 2017
San Francisco, CA – WEBWIRE – Thursday, October 5, 2017 – Smaato today announced that former Glispa Global Group CPO Freddy Friedman has joined Smaato as Chief Product Officer, effective October 2, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Friedman assumes responsibility for overseeing Smaato’s global product and advertising…
Published on September 12th, 2017
New data reinforces global trend that video is taking larger share of ad budgets, with spending on mobile video more than doubling (142 percent) last quarter. San Francisco – September 12, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q2 2017 Global Trends in…
Published on September 12th, 2017
Hamburg, Germany and San Francisco, Sept. 12, 2017 – Smaato today announced that former PubliGroupe CEO and Ex-BVDW President Arndt Groth will join Smaato as President, effective September 12, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Groth assumes responsibility for overseeing Smaato’s commercial business functions. Arndt Groth joins Smaato as the…
Published on July 18th, 2017
Smaato is the first exchange-side integration with adsquare, empowering the platform’s 450+ demand partners to reach hyper-relevant mobile audiences at the right moments San Francisco, Calif. – July 18, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announced today the integration of a vast trove of…
Published on June 15th, 2017
Smaato brings massive global mobile-only demand to Google’s Doubleclick for Publishers San Francisco, Calif. – June 15, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week,…
Published on June 13th, 2017
Digital advertising veteran brings demand-side programmatic expertise to Smaato, having cultivated deep relationships with global agencies and advertisers San Francisco, Calif. – June 13, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, poises itself for the next rapid growth phase with the appointment of Glenn Fishback…
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