Press Center


Smaato Expands Within Germany: Mobile In-App Advertising Experts Announce the Establishment of Development Office in Berlin

Published on June 15th, 2018

Smaato, a leading real-time advertising platform for mobile publishers and app developers, is expanding. In addition to their Hamburg office, the company will open a new German office in Berlin in July 2018. “With the establishment of our new branch, we are opening up access to the international development potential…

Continue Reading



Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand

Published on May 2nd, 2018

Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers (San Francisco, CA) May 2, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners…

Continue Reading



Smaato Partners With Protected Media to Ensure Quality of Online Advertising and Protect Advertiser Budgets

Published on March 15th, 2018

Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud San Francisco, CA – March 15, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced today that it has implemented Protected Media’s in-app and video ad fraud protection…

Continue Reading



Smaato Serves Record Mobile In-App and Video Impressions in 2017

Published on February 22nd, 2018

Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 (San Francisco, CA) February 22, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4…

Continue Reading



Mobile Users Are Increasingly App-First and Mobile Video Ad Spending Almost Doubles Worldwide, Smaato Study Show

Published on December 18th, 2017

New data shows in-app advertising owns at least 85% share of mobile ad spending in each of the world’s biggest advertising markets, while video ad requests skyrocket. San Francisco, CA – 18 December 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released…

Continue Reading



Smaato Advances In-App Viewability Measurement for iOS and Android

Published on December 7th, 2017

San Francisco, CA – WEBWIRE – Thursday, December 7, 2017 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to…

Continue Reading



Smaato Names Accomplished Adtech Product Strategy Expert Freddy Friedman Chief Product Officer

Published on October 5th, 2017

San Francisco, CA – WEBWIRE – Thursday, October 5, 2017 – Smaato today announced that former Glispa Global Group CPO Freddy Friedman has joined Smaato as Chief Product Officer, effective October 2, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Friedman assumes responsibility for overseeing Smaato’s global product and advertising…

Continue Reading



The Great “Shift to Video” In Full Swing for Publishers and Apps as Video Becomes Fastest-Growing Ad Format in Q2, According to Smaato

Published on September 12th, 2017

New data reinforces global trend that video is taking larger share of ad budgets, with spending on mobile video more than doubling (142 percent) last quarter. San Francisco – September 12, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q2 2017 Global Trends in…

Continue Reading



Smaato Expands Executive Team, Naming Accomplished Digital Marketing Pioneer Arndt Groth President

Published on September 12th, 2017

Hamburg, Germany and San Francisco, Sept. 12, 2017 – Smaato today announced that former PubliGroupe CEO and Ex-BVDW President Arndt Groth will join Smaato as President, effective September 12, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Groth assumes responsibility for overseeing Smaato’s commercial business functions. Arndt Groth joins Smaato as the…

Continue Reading



Smaato Partners With adsquare to Give Mobile Advertisers Unparalleled Precision When Targeting Global Audiences in Real Time

Published on July 18th, 2017

Smaato is the first exchange-side integration with adsquare, empowering the platform’s 450+ demand partners to reach hyper-relevant mobile audiences at the right moments San Francisco, Calif. – July 18, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announced today the integration of a vast trove of…

Continue Reading




Search