User Data Is Driving Up In-App Advertising Prices According to Smaato Report
Published on September 4th, 2019
Global eCPMs Grew by 27% as In-App Downloads Reach Record Highs San Francisco – September 4, 2019 – Smaato, the global in-app advertising platform, today released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable…
Arndt Groth Named New CEO of Smaato
Published on June 21st, 2019
Groth to Lead Accelerated Global Expansion and Technical Innovation San Francisco – June 21, 2019 – Smaato, the global in-app advertising platform, today announced that Arndt Groth will be promoted to Chief Executive Officer (CEO) of Smaato, Inc. He will be succeeding Ragnar Kruse, who founded Smaato in 2005 together…
Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
Published on May 21st, 2019
Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points San Francisco – May 21, 2019 – Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance. Buyers can…
Smaato Announces New Appointments to Drive Supply Diversification and Expansion in APAC
Published on March 26th, 2019
Singapore – March 26, 2019 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced several new appointments to help expand and develop the business within the fast-growing APAC region. 2019 promises to be an exciting one of fast growth for the mobile advertising industry –…
Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification
Published on March 26th, 2019
TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation San Francisco (March 25, 2019) – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG)….
eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017
Published on February 27th, 2019
In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018 San Francisco (February 27, 2019) – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals…
New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers
Published on December 18th, 2018
Smaato’s Hybrid Solution Fulfills Market Need in the Transition From Second- to First-Price Auctions (San Francisco, CA) December 18, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced a new hybrid auction model that provides a more flexible and profitable programmatic environment…
Smaato Reduces Media Buying Costs With Automated Traffic Curation
Published on October 23rd, 2018
Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms (San Francisco, CA) October 23, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that their Automated Traffic Curation (ATC) product significantly reduces costs of…
GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows
Published on September 8th, 2018
H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions…
Smaato Accelerates Growth in APAC With Key Industry Leader Hires
Published on August 28th, 2018
Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region (San Francisco, CA) August 28, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will…
In-Game Mobile Ad Engagement More Than 3x Other Mobile Apps
Published on July 12th, 2018
High Click-Through Is a Strong Signal of Success of Rewarded Ads Reports Smaato (San Francisco, CA) July 12, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1 through May 31 2018, in-game click-through rates were 3.4 above…
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Published on May 10th, 2018
SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation…
