Smartphones are at the center of the online and offline shopping experience. Customers don’t just use their smartphones to make purchases. In stores, customers use devices to check reviews, compare prices, and ultimately decide on the purchase. With smartphones at the core of retail, mobile advertising has never been more important.
The Retailer’s Guide to In-App Advertising 2019 offers key insights and tips to help in-app advertising campaigns make an impact. Retailers already make up almost half of all in-app ad spending, so optimizing campaign spending in this competitive environment is essential.