Smaato’s resource materials can be found below. From case studies to reports to whitepapers, we offer a unique collection of relevant content for app developers and mobile advertisers.
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Understanding In-App Fraud and App-ads.txt
Episode 2 – In-App Programmatic Advertising for Brands
A Guide to Understanding Programmatic Auctions
The Retailer’s Guide to In-App Advertising 2019
A Guide to In-App Ad Viewability
A Step Towards Transparency With OpenRTB 2.5
Episode 1 – Introducing the World of In-App Advertising
In-App Engagement and Conversion Report 2019
How to Calculate eCPM and Increase Revenues
Case Study: FunCorp
2019 App Monetization Guide: Strategies, Techniques, Tips
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