Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers — including 91 of the Top 100 Ad Age brands — with over 90,000 app developers and mobile web publishers. Smaato manages up to 19 billion mobile ad impressions daily and reaches over 1 billion unique mobile users monthly. Founded in 2005 by mobile pioneers Ragnar Kruse and Petra Vorsteher, Smaato has global headquarters in San Francisco, California, with additional offices in Hamburg, New York City, Shanghai and Singapore.
Smaato’s Publisher Platform (SPX) gives publishers full control over the monetization of their mobile inventory by providing a free publisher ad server, an RTB ad exchange, ad network mediation, private marketplace options and the ability to bring publisher-owned ad network connections. We’ve built dynamic, real-time competition for every ad impression right within the SPX platform, providing publishers and app developers with higher eCPMs and immediate monetization.
Smaato’s Demand Platform (SDX) is a full-featured suite of tools for demand partners to manage and optimize their mobile campaigns. This self- service control center provides buyers with advanced traffic targeting via real-time campaign optimization, QPS (query per second) targeting features and campaign analytics. SDX is equipped with our powerful data visualization solution, so demand partners can leverage detailed campaign performance analytics for absolute transparency.
Smaato is a proud member of the Interactive Advertising Bureau (IAB), the Mobile Marketing Association in China and Germany and the Bundesverband Digitale Wirtschaft (BVDW) in Germany.