Smaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005.

Smaato’s SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages up to 19 billion ads every day around the world, across over 1 billion mobile users each month.

The Smaato Publisher Platform

Smaato’s Publisher Platform (SPX) is the only integrated mobile monetization solution for mobile publishers & app developers bringing mobile, native and programmatic together on a unified platform, with zero ad-serving fees.

We’ve built dynamic, real-time competition for every ad impression right within the SPX platform, providing publishers & app developers with higher eCPMs and immediate monetization. Smaato is also leading the drive to create a clean, transparent exchange for publishers, app developers and advertisers that is brand-safe, fraud-free, viewable – and effective.


Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Awards and Honors

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2016, 2015, 2014, 2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2015, 2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Meet Smaato at:

Mobile World Congress 2018

26 February – 1 March 2018 / BARCELONA, SPAIN

Digiday Media Buying Summit

5 – 7 March 2018 / NEW ORLEANS, USA



Smaato’s global headquarters is located in San Francisco, California.

The privately held company was founded in 2005 by an experienced International management team. The Smaato European office is located in Hamburg, Germany and the APAC office in Singapore.

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