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About Smaato

At Smaato, we’re constantly evolving to help you anticipate and meet every opportunity. Learn about our platform, mission, and values.

Smaato’s digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is part of Verve Group, a MGI – Media and Games Invest SE company.

Smaato by the Numbers


Ad Requests Monthly


Unique Users Monthly


Video Ad Requests Monthly


Unique Viewers Monthly


Complete Platform

The Mission

Our mission is to solve complexity with simplicity. Smaato’s self-serve Advertising Technology Platform is designed to create a seamless and custom-tailored experience. Plus, our omnichannel mindset means our solutions are screen, OS, revenue model, format, size and device agnostic.

For Publishers For Marketers

Our Values

We are an authentic, customer-obsessed, data driven company committed to creating value and empowering our employees.

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Our People

While our technology sets us apart, our people make us who we are. Our passionate team spans time zones and continental divides. But we’re united by our core values and work as one to deliver outstanding customer experiences.

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Commitment to Diversity and Inclusion

Smaato supports fair work guidelines, including salary and hiring equality. We embrace diversity of cultures, experiences, backgrounds, and capabilities, and our salaries are set based on role requirements and experience.