Profile FunCorp is an international “funtech” company at the cornerstone of entertainment and technology. Their most popular product is iFunny, an app that provides a community for meme lovers and viral memes from around the internet. iFunny is one of the top 10 most popular entertainment apps in the US….
PicsArt’s Profile PicsArt is a leading, all-in-one image and video editing app with thousands of powerful editing features. Unlike other photo editing apps, they have a passionate creative community who collaborate on producing amazing images, collages, and drawings. PicsArt’s 100 million monthly users span the globe, and it is available…
Whisper Sees Tremendous Success With Smaato on Google Exchange Bidding When two innovation-driven companies work together, the results can be impressive. That’s what happened when the social networking app Whisper partnered with Smaato to leverage the latest developments in advertising technology. Within just five months, Whisper achieved +880% growth in…
Microsoft’s goal was simple: find an app monetization partner who shared their commitment to the success of Windows 10 app developers. Smaato, with its programmatic mobile advertising platform, was a perfect fit. Fast Facts for Windows 10 Apps on Smaato Platform Smaato has been excellent at building a great working…
BBM® is a globally popular social communication app that “is the best way to connect and share instant messages, pictures and more for free, in real time—all with speed, control and privacy.” BBM began working with Smaato in December 2014. The key reason they chose Smaato for their monetization solution…
Challenge Founded in 2010, ASKfm, part of IAC/InterActiveCorp, is the only global social network built on a Q&A format. With 164 million registered users and 150 million unique monthly visitors, ASKfm is a safe, fun and engaging place for learning about and exploring the social world around you. As a…
Case Study: Singapore Press Holdings (SPH)
Challenge Singapore Press Holdings (SPH), the largest premier media organization in Singapore, has been working with Smaato since September 2014 to monetize their mobile properties. These include various media portals like Stomp, AsiaOne, LianHe Wanbao, Omy News and MyPaper. SPH had previously been looking for a strong monetization partner within…
Challenge Grindr is a popular all-male social networking app for iOS, Andorid, and Blackberry devices. It has more than 5 million users in 192 countries across the world and it is downloaded approximately 10,000 times everyday. The developers of Grindr were not happy with the eCPMs that they were generating…
Challenge Veraxen was exploring new strategies to optimize their iPad and iPhone inventory monetization for the mobile app “Jigsaw Collection HD”. The challenge was to find a strong international monetization and mediation partner to increase ad revenues and eCPMs on a global scale. Strategy/Execution Veraxen began working with Smaato in…
Based in San Jose, California, Pinger is one of the leading app developers in the messaging and communications space. With the goal to “help people communicate in new and surprisingly simple ways,” their core apps Textfree, Doodle Buddy, POP, Messenger, and ChatMeUp have over 100 million downloads and are used…
ZiMAD is an owned-and-operated mobile game publisher with a stated goal to “bring to life revolutionary concepts and ideas that redefine conventional mobile gaming and reading as it exists today.” The company tagline is “Proud to Create Great Games.” Smaato and ZiMAD began working together in 2010 and have remained…
Challenge The Times of India Mobile, India’s largest English daily news site, keeps readers updated on the latest national and international news. The goal was to boost eCPMs and fill rates with international traffic. Strategy/Execution Times Internet Limited joined Smaato as a publisher in July 2013. With a target CPM…