The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.
What are splash ads?
What CTV publishers need to know to comply with IAB’s consent framework v2.2
What are FAST channels?
5 strategies to enhance user ad experience: a guide for gaming publishers
Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management
Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape
6 reasons to connect with Smaato at DMEXCO 2023
All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers