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The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.

RTB Targeting Parameters for OTT/CTV Line Items OTT/CTV

RTB Targeting Parameters for OTT/CTV Line Items

Singles’ Day: The Single Biggest Shopping Holiday Tips for Advertisers

Singles’ Day: The Single Biggest Shopping Holiday

The Challenges of CTV and How to Overcome Them Ad Formats

OTT Blog Series: The Challenges of CTV and How to Overcome Them

What Is Native Advertising, and Why Do Publishers and Marketers Need It? Ad Formats

What Is Native Advertising, and Why Do Publishers and Marketers Need It?

CTV FAQs: Get to know more about CTV Advertising on Smaato’s OTT Platform OTT/CTV

CTV FAQs: Get to know more about CTV Advertising on Smaato’s OTT Platform

What are FAST channels? OTT/CTV

OTT Blog Series: What are FAST channels?

Smaato's Sweet Sixteen Company News and Events

Smaato’s Sweet Sixteen: 16 Facts About Smaato

Get to Know Smaato’s Free Ad Server Tips for Publishers

Get to Know Smaato’s Free Ad Server

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