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The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.

Demand Side Platforms

Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

Smaato - DMEXCO 2023 Company News and Events

6 reasons to connect with Smaato at DMEXCO 2023

Audience targeting and target audiences are not the same thing. Audiences

All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers

A Quick Guide to SKOverlay Banners Ad Formats

A Quick Guide to SKOverlay Banners

Full-screen ad formats and benefits for publishers Ad Formats

Full-Screen Ad Formats – Benefits for Publishers and Users

Pre-Packaged Deals to Put Some Spring in Your Step Tips for Advertisers

Pre-Packaged Deals to Put Some Spring in Your Step

These February Deals Won’t Break Your Heart Tips for Advertisers

These February Deals Won’t Break Your Heart

Ad Formats: What’s most effective for web, in-app, and CTV? Ad Formats

Ad Format FAQs: What’s most effective for web, in-app, and CTV?

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