SPX: Smaato Publisher Platform
The Leading Global Real-Time Advertising Platform for Mobile Publishers & App Developers
The Full-Featured Ad Server for a Mobile-First World
Our intuitive solution puts full monetization control in the hands of publishers. With advanced reporting and targeting options, SPX enables publishers to achieve their goals by integrating and optimizing their mobile properties all in one place.
Integrate
Integrate with Smaato’s RTB Ad Exchange to access 450+ global demand partners
Automate
Let SPX automatically optimize all demand sources with Dynamic Demand
Monetize
Monetize your app for optimized revenues with higher eCPMs
Private Marketplace
Take control of your exchange set up by making exclusive deals with partners you select for increased revenue with premium segmentation options. Learn more
SDK Mediation
Mediate major SDK-enabled ad networks you’re already working with into your SPX demand stack for increased competition and revenue. Learn more
Reporting API
Receive detailed, customizable traffic and revenue reports with the KPIs that matter most. Learn more
It’s Easy to Set up Your SPX Account
It only takes a few minutes to register your account, create a new app, and define ad spaces. Then you’re set to start making money!
- Sign in to your SPX account at https://spx.smaato.com
- Add your first app or mobile website
- Define your adspaces
- Create and edit line items
- Integrate your inventory
If you have any questions or need some help with all the features, you can read all about it in our Wiki.
Smaato’s RTB Ad Exchange
Sell premium inventory through real-time bidding. Smaato connects all demand and supply sources. Global supply and demand reach on a single platform.
- Global access to quality ad inventory
- Higher eCPMs and more transparency
- Higher ad quality and relevance
- Find the best ad price in 200 milliseconds
“The Smaato team consistently proves that they are dedicated to helping us reach our goals. Smaato impressed us with one of the fastest ramp-up periods of any of our new supply partners. We are particularly impressed with the professionalism of the account management team who are always quick to respond and proactively identify new opportunities for our business.”
Betty Wan, Business Development & Partnerships at Liftoff
“At Gameloft, we have very high requirements when it comes to our partners’ technology, and Smaato covers all of them. They are proactive in finding new ways to optimize our setup, and we value their personalized approach to customer service. They have opened up our inventory to premium global demand partners, allowing us to tap into additional revenue streams from key markets worldwide.”
Lydéric Lecoq, Head of Programmatic Advertising at Gameloft
“Smaato is one of the leading ad exchanges globally, as well as in China. Their team has a deep understanding of regional markets, which is one of the reasons they are a leading monetization platform for publishers and app developers. It’s been a great pleasure working with Smaato, and we will continue to work closely with them to grow our mobile apps in both China and beyond.”
Dilpesh Parmar, General Manager at Outfit7 Brit Ltd
“Smaato is one of Microsoft’s most valued partners in the advertising business. Smaato has been excellent at building a great working relationship with Microsoft based on trust and impressive results. They completely understand our mission to help developers succeed, and have been a supportive app monetization partner every step of the way.”
Vijay Rajagopalan, Head of Product Management & Engineering, Monetization Platform at Microsoft
“Smaato offers a wide variety of premium in-app publishers on a global scale. They worked with GroundTruth to build out unique PMPs with the highest quality location-based inventory, in order to drive optimal cost-per-visit and audience-targeted campaigns for our advertisers. The setup was both easy and efficient in helping us exceed our campaign goals.”
Ted Babitz, VP Supply Business Development at GroundTruth
“Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.”
Olivier Rozay, VP of Sales & Marketing at Pinger
“Smaato offers BBM a breadth of ad formats – image, rich media and native, a feature rich self-service platform with flexibility to adjust floors, view performance at a granular level, and an account management team that is engaged to help setup Private Marketplaces and optimize performance. They have been a part of BBM’s monetization strategy since December 2014 and continue to be a key partner for indirect demand.”
Haridas Nair, Vice President, Product and Data at BlackBerry Messenger
“There’s simply no other solution on the market like Smaato’s SDX, and it’s become a go-to platform for optimizing mobile advertising campaigns.”
Julie Tagliamonte, Director of Supply Partnerships at Adelphic
“Working closely with Smaato, we get access to premium publishers who provide high quality traffic for all our campaigns. We have been particularly impressed with Smaato’s rigorous approach to approving only top-quality publishers.”
Rishi Agarwal, Managing Director at AppLift
“Blis has a high level of trust in the quality of Smaato’s mobile app and publisher inventory. Smaato gives us full transparency into first-party publisher data by using a combination of in-house experts and leading edge technology, which allows us to monitor traffic and block fraudulent impressions.”
Nathalie Pellegrini, Global Head of Supply at Blis
Get Started With SPX Today!
Connect to over 260+ demand side platforms and over 190+ directly integrated ad networks worldwide