Video Library

Smaato Demand Platform (SDX)

Introducing SDX: The Smaato Demand Platform

The Smaato Demand Platform (SDX) gives demand-side partners a robust suite of tools to target the exact traffic they need. It is a self-service control center for buyers, helping them to eliminate mobile ad spend waste. SDX offers real-time campaign optimization with QPS (query per second) targeting features and campaign analytics.

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Smaato Publisher Platform (SPX)

Introducing: Native Ad Builder & Private Marketplace on SPX

Get a first look at the release of Smaato’s new Native Ad Builder & Private Marketplace functionality on the Smaato Publisher Platform, SPX.

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Introducing SPX: #3 – SMX Line Items

Introducing SPX: #3 – SMX Line Items

Learn how to configure and optimize your SMX monetization setup in Smaato’s new product, the Smaato Publisher Platform (SPX).

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Introducing SPX: #2 – Inventory Setup

Introducing SPX: #2 – Inventory Setup

Learn how to setup your app’s or mobile site’s inventory for monetization in Smaato’s new product, the Smaato Publisher Platform (SPX).

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Introducing SPX: The Smaato Publisher Platform

Introducing SPX: The Smaato Publisher Platform

Introducing Smaato’s new product, the Smaato Publisher Platform (SPX).

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Smaato Integration Options

Why Integrate The Smaato SDK?

Smaato’s mobile advertising SDK is the most powerful monetization tool for your apps. It comes with a free ad server, video player and even an integrated browser. It reduces latency and comes loaded with robust ad quality controls. Learn more in this video on why Smaato’s SDK is the best choice for app developers worldwide.

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Mobile Programmatic Perspectives

Smaato: Do Real-Time Advertising Platforms Exist? A Conversation With Smaato’s Ajitpal Pannu

A real-time mobile advertising platform is one that brings programmatic, premium, native and video advertising to life, and one that builds dynamic, real-time competition for every impression in a single place – providing higher eCPMs and immediate monetization. Smaato’s Chief Business Officer Ajitpal Pannu discusses how such a platform works, and why it’s uniquely relevant for today’s mobile publishers and app developers.

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Smaato Presents: Mobile Programmatic Perspectives #1

Smaato Presents: Mobile Programmatic Perspectives #1

What would an “integrated” mobile advertising platform look like? The first video in Smaato’s Mobile Programmatic Perspectives video series takes a close look. Garrett McGrath, Smaato’s VP of Product Strategy, explains how Dynamic Demand works to provide higher eCPMs for mobile publishers and app developers around the world.

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Smaato Presents: Mobile Programmatic Perspectives #2

Smaato Presents: Mobile Programmatic Perspectives #2

How does a regional publisher with an app monetize a global audience? Jay Hinman, Smaato’s VP of Marketing, offers insights on how to effectively reach consumers around the world and take advantage of global demand sources in this second video in Smaato’s Mobile Programmatic Perspectives series.

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Various

Careers at Smaato

Join Smaato and start your career with us! There are a lot of job opportunities awaiting you – visit our new corporate video on www.smaato.com/jobs and learn more about one of the leading mobile companies in the world.

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Interviews With Smaato

Smaato’s Terrence Coles Talks Maximizing Revenue in an On-Demand World at 2017 IAB Annual Leadership Meeting

Watch Smaato’s Americas Region General Manager Terrence Coles & tronc’s CTO Malcolm CasSelle’s recap key issues from the “Maximizing Revenue in an On-Demand World” Town Hall session at the 2017 IAB Leadership Meeting. Terrence and Malcolm discuss the importance of lean ads in mobile, scalable solutions for a mobile world and the evaporation of “primetime”, as consumers’ media attention has rapidly shifted to mobile.

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Thinking Globally, Acting Locally

In the third and final video in a series with Smaato’s APAC Managing Director, Malcolm Wong, we explore the concept of localized apps, and what they mean both for the delivery of relevant content in their home markets, as well as for mobile advertisers looking to reach targeted and engaged audiences all over the world. Malcolm also discusses how Smaato is able to package local app inventory together in packages that are extremely attractive for advertisers, making them greater than the sum of their parts.

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Mobile Advertising: How We Got Here

In our 2nd in a series of video interviews with Malcolm Wong, Smaato APAC’s Managing Director, we look at what the arrival of different ad units, screen sizes and operating systems have done to open up the world of mobile programmatic advertising, and explore the rise of Native Advertising as a current & future monetization driver.

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Smaato’s Malcolm Wong on APAC and Mobile Advertising

In the first in a series of video interviews with Smaato APAC’s Managing Director, Malcolm Wong, we take a look at the different opportunities and challenges facing mobile publishers in the APAC region, as well as the key developments in mobile advertising as it has evolved over the past 10 years.

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Interview with Smaato at Online-Karrieretag in Hamburg

Check out here the interview with our Head of HR, Claudia Piescik to find out why is Smaato a great place to work at, to hear about do’s and don’ts when applying for a job at Smaato.

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Interview with Ajitpal Pannu of Smaato
 

SF App Strategy Workshop