China isn’t the world’s biggest economy just yet, but it’s already the world’s biggest app economy. The opportunities for mobile advertisers and app developers are enormous, as no country can match the scale and growth potential of China when it comes to mobile. As favorable as some of these trends are, there are challenges in this lucrative market.
Inside China: Key Insights for Unlocking This Mobile-First Market delivers the critical information for both publishers and advertisers looking to gain a deep understanding of China. Some of these insights include: