This whitepaper explores the 5 best ways in which app developers and publishers can choose how to monetize content within their apps and mobile websites. Even deciding up front how best to configure your ad units for the app or website can be tricky; but don’t worry – at every stage of your post-development journey, from initial ad unit decisions to full optimization and management of your mobile advertising inventory, Smaato is here to help.

Smaato has helping mobile publishers make money with our mobile-first platform since 2005 and extracted some key learnings. Download Best Practices for Mobile Publishers and App Developers: A 5-Step Process for Monetization Success and you’ll learn some of the best ideas we recommend based on this experience.

The 5-Step Process to Mobile Monetization Success

  1. How Will I Make Money on My Inventory?
  2. What Price Should I Charge for My Inventory?
  3. What Signals Should I Be Sending to Advertisers?
  4. How Do I Integrate?
  5. I’m now up and running. How do I Optimize?

Best Practices for Mobile Publishers and App Developers: A 5-Step Process for Monetization Success

Download our latest White Paper


Download our earlier White Papers

Date Title Download PDF
July 2015 The Unique Value of an Integrated Mobile Advertising Platform Download
July 2014 Transforming premium media buying through real-time trading Download
May 2014 Successful Global Monetization Strategies for Mobile Apps and Websites Download

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