Mobile Advertising Whitepapers

Smaato’s whitepapers provide mobile publishers, app developers, technology partners, agencies, and advertisers with key insights on mobile monetization strategies, plus trends and tips from Smaato thought leaders. Learn about the advantages and disadvantages of each of different app monetization strategies on a programmatic mobile advertising platform, and find out how you can streamline your decision-making in selecting the best ways to monetize your mobile app or website.


The Retailer’s Guide to In-App Advertising

Discover key insights and tips to help boost sales through the power of in-app advertising.


Understanding In-App Advertising Fraud: A Guide to Combating Fraud in the Programmatic Ecosystem

In-app advertising is incredibly effective, but its success has attracted fraudsters looking to game in the system.


The Holiday Guide to Mobile Advertising 2018

The holiday shopping season is the most wonderful time of the year for the mobile advertising industry.


Inside China: Key Insights for Unlocking This Mobile-First Market

Whether you’re a mobile advertiser or app publisher, there’s no country that offers the growth potential of China.


The Mobile Games Playbook

This guide is for advertisers looking to level up their in-app campaigns. Consumers now spend 25% of their smartphone time playing mobile games, yet these apps account for just 7% of total mobile ad spending.


The In-App Advertising Playbook

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.