Home | Resources | Reports | Digital Advertising Trends Report 2021

Digital Advertising Trends Report 2021

A look back at the first half of 2020 through the first half of 2021 – and a look ahead at what’s to come.

Digital Advertising Trends Report 2021

Welcome to Smaato’s 2021 Trends Report!

Executive Summary: Preview

We are excited to share key insights into the digital advertising landscape, across a variety of channels and devices.

Combining industry research with Smaato’s own proprietary data and insights, we’ve seen clear themes emerge from 2020 into 2021.

A shift to delivering experiences delivers results. A renewed focus on delivering outstanding user experiences drives ROI for publishers and marketers alike. Innovative ad formats, advanced audience segmentation, and contextual targeting helps improve UX and brand sentiment while driving higher eCPMs.
Demand for OTT/CTV soars. In video’s latest evolution, streaming via the internet continues to gain major momentum. While ample solutions exist for publishers to monetize their OTT/CTV inventory, selecting the right partner for OTT is critical for ensuring long-term success, eliminating third party vendor costs, reducing the risk of OTT fraud, and delivering positive viewer experiences. A rise in AVOD (ad-supported video content) is likely spurred on by the plethora of subscription services on the scene, and more conscious spending post-pandemic.
More info, more power. Private programmatic bidding gains traction. As the need for transparency becomes crucial for privacy law compliance, in-app bidding adoption is accelerating. Plus, header bidding for mobile offers a powerful alternative to traditionally unfair waterfall auctions.
Evolving privacy regulation drives change, and paves the way for first party data to reign. As cookie crumble and privacy laws evolve, first party data management will become a top priority – and leveraging this data, a key opportunity.

Plus, we’ll share a quick analysis of growing verticals in light of the COVID-19 pandemic and its impact on the digital advertising industry. Fill out the form to read the full report.

Download Full Report

Required fields marked with *

*By clicking on “Submit”, I consent to be contacted, informed, and advised personally in the future by email about the products and services of Verve Group by its group companies (Verve Group, Inc., Verve Group Europe GmbH, VGI CTV, Inc., Smaato, Inc., Platform161 B.V., Match2One A.B., DataSeat Ltd.), as well as any company now or in the future operating under Verve Group and offering comparable services. I can revoke this consent free of charge at any time by emailing [email protected], by clicking on the unsubscribe link in the footer of any of our newsletters, or if I become a business partner, by contacting my account manager. For further information on our data processing including behavioral tracking and your data protection rights, please refer to our Privacy Policy and Cookie Policy.

Related Whitepapers

OTT/CTV Advertising eBook Whitepapers

OTT/CTV Advertising eBook

Maintaining Compliance with iOS 14 eBook Whitepapers

Maintaining Compliance with iOS 14 eBook


The Retailer’s Guide to In-App Advertising


Understanding In-App Advertising Fraud