Meet Smaato’s OTT/CTV Advertising Platform
Welcome to our Blog Series! We’re excited to share regular updates with you about a particular facet of our holistic OTT/CTV advertising platform. This week, we’re giving you 14 reasons to adore our OTT/CTV platform as much as we do.
14 Reasons to Fall in Love with a Holistic OTT/CTV Advertising Platform:
- Get fraud-free ad insertion. Server-Side Ad Insertion/Dynamic Ad Insertion is completed in house to eliminate fraud.
- …for free. Our in-house SSAI/DAI is included in our platform so you don’t have to pay for it. Plus, eliminate third-party vendor costs.
- Reduce costs with per-pod bidding. Publishers can send a single request with all available slots to limit queries per second. Marketers can bid on any or all of them, and enjoy the savings through better efficiency.
- Double or triple the value of your commercial breaks. Monetize your ad breaks with multiple ad slots to deliver a commercial break experience and increase monetization opportunities.
- Set unique targeting parameters. Get total control over your inventory by specifying real-time bidding line item parameters, auction rules, restrictions, deals, targeting, capping, demand source competition, and demand source prioritization.
- Automate your ad pod construction. Simply select the length of the ad break and we will fill it accordingly.
- Or, do it your way. Manual ad pod construction lets you choose duration and time slots for every ad in every pod.
- Pick how you present your ad pod for bidding. What does this mean? Publishers get to choose whether to offer marketers a chance to bid per pod or per slot.
- Take out the guesswork. Enjoy powerful Manual and Pre-Created Reports to get the insights you need to make data-driven decisions.
- Pick your auction type. From open exchange auctions, to more targeted private exchange or preferred deals, choose a real-time bidding solution that works for you.
- Get ahead with header bidding. Get the benefits of a unified header bidding auction for OTT/CTV inventory.
- Monetize your audio inventory. We’re bringing you all the features of our OTT/CTV platform for internet-streaming audio, too.
- Enjoy contextual targeting opportunities. Reach audiences based on what they watch, not who they are.
Well there you have it! What’s not to love? To learn more about our OTT/CTV Advertising Platform, check out our complimentary eBook, or watch our demo video here.
