OTT Blog Series: See Behind the Scenes on Smaato’s Platform


OTT Blog Series: See Behind the Scenes on Smaato’s OTT/CTV Platform

2 Minute Read |

Jane Handel

Jane Handel
Product Marketing Manager

We’re giving you a first-hand look at the Smaato OTT/CTV Platform, and how to get started.

Meet Smaato’s OTT/CTV Advertising Platform

Welcome to our Blog Series! We’re excited to share regular updates with you about a particular facet of our holistic omnichannel OTT advertising platform. This week, we’re going behind the scenes to show you how to set up inventory in our very own OTT/CTV Platform, as well as showing some of the unique features we offer.

Refresher: What Makes the Smaato Platform Different?

If you haven’t noticed, the OTT/CTV advertising market is quite fragmented. Different platforms offer different solutions, and the range of what’s included really varies. Some platforms specialize in ad podding, others need third party vendors for server-side ad insertion, and some exist only to share campaign data. Other platforms support certain formats, like video, and not others, such as audio.

At Smaato, we support all solutions on a single, omnichannel platform. We have seen first-hand the value in centralizing, simplifying, and consolidating, to offer our publishers and advertisers a holistic approach and better reporting details. With centralized monetization tools, we offer our customers an opportunity to manage their cross-platform strategy all in one place.

What’s Covered in this Demo Video?

In the demo video, we walk through:

Inventory Management and Reporting

Learn how to set up inventory properties across all types of environments, including mobile apps, websites, mobile desktop, CTV apps, Smart TV apps, or vMVPD.

Line Items and Unified Auction Strategy

We cover off on auction rules, restrictions, deals, targeting, capping, demand source competition, and demand source prioritization.

Creative Management

We explain how to manage creative for both direct campaigns with advertisers, and house promotion campaigns. We also cover how to upload these creatives and run them in your ad pods.

Demand Source Management

Learn about VAST tag, mediation, and bidding, plus Smaato’s own header bidding solution, Unified Bidding (which is powered by Prebid Server, and hosted by Smaato).

Manual and Pre-Created Reports

See the detailed insights available, including reports on inventory, buyer, advertiser and partner-level insights. Plus, business intelligence and recommendations.

Integration Options

We’ll break down the different ways to integrate with the Smaato Platform, so you can find the simplest solution.

Platform Value-Adds

Learn what makes the Smaato Platform unique. We’ll dive into some pretty cool features.

We’re excited to give you the inside scoop on our platform. This demonstration, run by our esteemed product manager, James Morris, walks through all relevant OTT/CTV terminology, and exactly how to make monetization simple. From learning all about ad pods and ad slots, to programmatic deal types, to setting up targeting parameters, your OTT/CTV questions will be answered.

In less than half an hour, you’ll get the insights you need to optimize your OTT/CTV monetization strategy with Smaato.

Are you ready?

OTT/CTV Advertising Platform Demo

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