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In the News

The latest Smaato news and press releases.



Smaato’s New “NextGen SDK” Built From the Ground Up by App Developers

Smaato has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue.



Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance.



Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification

Receiving the TAG Certified Against Fraud Seal demonstrates Smaato’s commitment to eliminating fraud and building a protected mobile marketplace.



New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers

Smaato's new hybrid auction model that provides a more flexible and profitable programmatic environment for both publishers and media buyers.



Smaato Reduces Media Buying Costs With Automated Traffic Curation

Smaato's Automated Traffic Curation product significantly reduces costs of programmatic bidding for Demand Side Platforms.



GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

Smaato's Global Trends Report showed the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018.



Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.



Spearhead IMC Group and Smaato Formally Close $148M Investment Creating Mutual Global Expansion Opportunities in China and Beyond

Beijing-based Spearhead Integrated Marketing Communication Group completed its acquisition of Smaato for $148 million.