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In the News

The latest Smaato news and press releases.

New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers

Smaato's new hybrid auction model that provides a more flexible and profitable programmatic environment for both publishers and media buyers.

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Smaato's Automated Traffic Curation product significantly reduces costs of programmatic bidding for Demand Side Platforms.

GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

Smaato's Global Trends Report showed the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018.

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.

Spearhead IMC Group and Smaato Formally Close $148M Investment Creating Mutual Global Expansion Opportunities in China and Beyond

Beijing-based Spearhead Integrated Marketing Communication Group completed its acquisition of Smaato for $148 million.

Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund

Beijing-based Spearhead Integrated Marketing Communication Group made a proposal to acquire Smaato for $148 million.

Google Integrates Smaato into AdMob and DoubleClick to Help Publishers Maximize Revenues

Smaato was selected by Google and integrated into the AdMob and DoubleClick for Publishers platforms via SDK-less mediation.

Smaato Honored as “Startup and Innovation Award” Winner

Smaato announced its selection by the German American Business Association (GABA) as a “Startup and Innovation Award” winner.