Smaato, the global in-app advertising platform, today announced that Ajitpal Pannu has been named the company’s Chief Executive Officer. Ajitpal previously served as the Chief Business Officer before leaving the company in 2017.
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Smaato has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue.
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Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance.
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Receiving the TAG Certified Against Fraud Seal demonstrates Smaato’s commitment to eliminating fraud and building a protected mobile marketplace.
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Smaato's new hybrid auction model that provides a more flexible and profitable programmatic environment for both publishers and media buyers.
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Smaato's Automated Traffic Curation product significantly reduces costs of programmatic bidding for Demand Side Platforms.
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Smaato's Global Trends Report showed the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018.
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Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.
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