Smaato, the global in-app advertising platform, today announced that Ajitpal Pannu has been named the company’s Chief Executive Officer. Ajitpal previously served as the Chief Business Officer before leaving the company in 2017.
Smaato has officially announced a new software development kit (SDK) for Android and iOS that includes key features to help today’s mobile publishers and app developers maximize their revenue.
Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance.
Receiving the TAG Certified Against Fraud Seal demonstrates Smaato’s commitment to eliminating fraud and building a protected mobile marketplace.
Smaato's new hybrid auction model that provides a more flexible and profitable programmatic environment for both publishers and media buyers.
Smaato's Automated Traffic Curation product significantly reduces costs of programmatic bidding for Demand Side Platforms.
Smaato's Global Trends Report showed the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018.
Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.