Smaato's new hybrid auction model that provides a more flexible and profitable programmatic environment for both publishers and media buyers.
Smaato's Automated Traffic Curation product significantly reduces costs of programmatic bidding for Demand Side Platforms.
Smaato's Global Trends Report showed the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018.
Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.
Beijing-based Spearhead Integrated Marketing Communication Group completed its acquisition of Smaato for $148 million.
Beijing-based Spearhead Integrated Marketing Communication Group made a proposal to acquire Smaato for $148 million.
Smaato was selected by Google and integrated into the AdMob and DoubleClick for Publishers platforms via SDK-less mediation.
Smaato announced its selection by the German American Business Association (GABA) as a “Startup and Innovation Award” winner.