Mobile Users Are Increasingly App-First and Mobile Video Ad Spending Almost Doubles Worldwide, Smaato Study Show
Published on December 18th, 2017
New data shows in-app advertising owns at least 85% share of mobile ad spending in each of the world’s biggest advertising markets, while video ad requests skyrocket. San Francisco, CA – 18 December 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released…
Smaato Advances In-App Viewability Measurement for iOS and Android
Published on December 7th, 2017
San Francisco, CA – WEBWIRE – Thursday, December 7, 2017 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to…
Smaato Names Accomplished Adtech Product Strategy Expert Freddy Friedman Chief Product Officer
Published on October 5th, 2017
San Francisco, CA – WEBWIRE – Thursday, October 5, 2017 – Smaato today announced that former Glispa Global Group CPO Freddy Friedman has joined Smaato as Chief Product Officer, effective October 2, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Friedman assumes responsibility for overseeing Smaato’s global product and advertising…
The Great “Shift to Video” In Full Swing for Publishers and Apps as Video Becomes Fastest-Growing Ad Format in Q2, According to Smaato
Published on September 12th, 2017
New data reinforces global trend that video is taking larger share of ad budgets, with spending on mobile video more than doubling (142 percent) last quarter. San Francisco – September 12, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q2 2017 Global Trends in…
Smaato Expands Executive Team, Naming Accomplished Digital Marketing Pioneer Arndt Groth President
Published on September 12th, 2017
Hamburg, Germany and San Francisco, Sept. 12, 2017 – Smaato today announced that former PubliGroupe CEO and Ex-BVDW President Arndt Groth will join Smaato as President, effective September 12, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Groth assumes responsibility for overseeing Smaato’s commercial business functions. Arndt Groth joins Smaato as the…
Smaato Partners With adsquare to Give Mobile Advertisers Unparalleled Precision When Targeting Global Audiences in Real Time
Published on July 18th, 2017
Smaato is the first exchange-side integration with adsquare, empowering the platform’s 450+ demand partners to reach hyper-relevant mobile audiences at the right moments San Francisco, Calif. – July 18, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announced today the integration of a vast trove of…
Smaato and Google Doubleclick Exchange Bidding Partnership Now Available Globally to Hundreds of Premium Mobile Publishers
Published on June 15th, 2017
Smaato brings massive global mobile-only demand to Google’s Doubleclick for Publishers San Francisco, Calif. – June 15, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week,…
Smaato Appoints Former eBay, Turn Inc. Executive Glenn Fishback as Chief Revenue Officer to Accelerate Rapid Global Expansion
Published on June 13th, 2017
Digital advertising veteran brings demand-side programmatic expertise to Smaato, having cultivated deep relationships with global agencies and advertisers San Francisco, Calif. – June 13, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, poises itself for the next rapid growth phase with the appointment of Glenn Fishback…
Asia-Pacific is Fastest Growing Region For Mobile Ad Spending as China Surges 90 Percent Over Last Year, According to New Data From Smaato
Published on June 7th, 2017
In-app now accounts for more than 90 percent of all mobile ad spending, up more than 40 percent since last year San Francisco, Calif. – June 7, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q1 2017 Global Trends in Mobile Advertising Report. Smaato…
Smaato Introduces Self-Service Inventory Discovery, Giving Mobile Advertisers Unprecedented Visibility into Smaato’s Publisher Inventory
Published on March 8th, 2017
Industry-first feature gives demand partners the ability to discover new mobile inventory with granular targeting tools to reach desired audiences San Francisco, Calif. – March 8, 2017 – Smaato launches today the mobile advertising industry’s first Inventory Discovery feature, transforming how mobile advertisers are able to discover and target mobile advertising inventory from…
