In-Game Mobile Ad Engagement More Than 3x Other Mobile Apps
Published on July 12th, 2018
High Click-Through Is a Strong Signal of Success of Rewarded Ads Reports Smaato (San Francisco, CA) July 12, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1 through May 31 2018, in-game click-through rates were 3.4 above…
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Published on May 10th, 2018
SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation…
Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand
Published on May 2nd, 2018
Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers (San Francisco, CA) May 2, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners…
Smaato Partners With Protected Media to Ensure Quality of Online Advertising and Protect Advertiser Budgets
Published on March 15th, 2018
Protecting their network of 90,000+ publishers and app developers from in-app and video ad fraud San Francisco, CA – March 15, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced today that it has implemented Protected Media’s in-app and video ad fraud protection…
Smaato Serves Record Mobile In-App and Video Impressions in 2017
Published on February 22nd, 2018
Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 (San Francisco, CA) February 22, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4…
Mobile Users Are Increasingly App-First and Mobile Video Ad Spending Almost Doubles Worldwide, Smaato Study Show
Published on December 18th, 2017
New data shows in-app advertising owns at least 85% share of mobile ad spending in each of the world’s biggest advertising markets, while video ad requests skyrocket. San Francisco, CA – 18 December 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released…
Smaato Advances In-App Viewability Measurement for iOS and Android
Published on December 7th, 2017
San Francisco, CA – WEBWIRE – Thursday, December 7, 2017 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two initiatives for enhanced in-app viewability measurement. By integrating Oracle’s Moat into its iOS and Android SDKs, Smaato now offers advertisers a proven way to…
Smaato Names Accomplished Adtech Product Strategy Expert Freddy Friedman Chief Product Officer
Published on October 5th, 2017
San Francisco, CA – WEBWIRE – Thursday, October 5, 2017 – Smaato today announced that former Glispa Global Group CPO Freddy Friedman has joined Smaato as Chief Product Officer, effective October 2, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Friedman assumes responsibility for overseeing Smaato’s global product and advertising…
The Great “Shift to Video” In Full Swing for Publishers and Apps as Video Becomes Fastest-Growing Ad Format in Q2, According to Smaato
Published on September 12th, 2017
New data reinforces global trend that video is taking larger share of ad budgets, with spending on mobile video more than doubling (142 percent) last quarter. San Francisco – September 12, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, today released its Q2 2017 Global Trends in…
Smaato Expands Executive Team, Naming Accomplished Digital Marketing Pioneer Arndt Groth President
Published on September 12th, 2017
Hamburg, Germany and San Francisco, Sept. 12, 2017 – Smaato today announced that former PubliGroupe CEO and Ex-BVDW President Arndt Groth will join Smaato as President, effective September 12, 2017. Reporting to Ragnar Kruse, CEO of Smaato, Mr. Groth assumes responsibility for overseeing Smaato’s commercial business functions. Arndt Groth joins Smaato as the…
Smaato Partners With adsquare to Give Mobile Advertisers Unparalleled Precision When Targeting Global Audiences in Real Time
Published on July 18th, 2017
Smaato is the first exchange-side integration with adsquare, empowering the platform’s 450+ demand partners to reach hyper-relevant mobile audiences at the right moments San Francisco, Calif. – July 18, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announced today the integration of a vast trove of…
Smaato and Google Doubleclick Exchange Bidding Partnership Now Available Globally to Hundreds of Premium Mobile Publishers
Published on June 15th, 2017
Smaato brings massive global mobile-only demand to Google’s Doubleclick for Publishers San Francisco, Calif. – June 15, 2017 – Smaato the leading global real-time advertising platform for mobile publishers and app developers, announces today the expansion of its partnership with Google, after a successful integration with DoubleClick’s Exchange Bidding program. Starting this week,…
