Smaato was announced by AdExchanger as one of the top 2021 Programmatic Power Players. This list is the Digital Marketing Industry’s First Searchable Guide to the Best Agencies, Tech Providers and Partners in the Business. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.
Smaato’s digital ad tech platform, free ad server, exchange and SDK support more than 20,000 publishers, including a strong footprint in mobile and OTT/CTV. The company’s TV capabilities include a built-in server side ad insertion capability to counter fraud. A customer praised Smaato’s speed and client service, including quarterly business reviews, monthly calls and proactive reports.
“We’re honored to be recognized as a 2021 Programmatic Power Player by AdExchanger and other industry leaders and experts”, says Matthew Deets, General Manager of Smaato. “From in-app and mobile web to OTT/CTV and innovative ad formats, our omnichannel approach offers publishers an opportunity to monetize all and boost their cross-platform strategy, driving a 50% YOY revenue growth in 2021.”