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Smaato Appoints Gerry Louw as CTO and Ryan Klinefelter as Chief Corporate Strategy & Development Officer to Expand the Company’s Global Footprint Following its Acquisition

Published on February 16th, 2017

Louw is responsible for leading Smaato’s technology and infrastructure strategy, while Klinefelter will drive the company’s acquisition growth strategy in new markets and for its demand-side technologies. SAN FRANCISCO, CALIF. – February 16, 2017 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announces today that…

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Spearhead IMC Group and Smaato Formally Close $148M Investment Creating Mutual Global Expansion Opportunities in China and Beyond

Published on January 21st, 2017

Smaato and Spearhead are moving forward with the expansion of the leading global real-time mobile monetization platform Beijing / San Francisco / Hamburg – December 21, 2016 – Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has completed its acquisition of San Francisco-based Smaato Inc. and Smaato Holding AG, the leading…

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In-App Mobile Advertising Accounts for 81 Percent of Ad Spend Compared to Mobile Web, According to New Data from Smaato

Published on January 12th, 2017

Advertiser spending grew much faster in-app than in mobile web, although both posted healthy gains as overall worldwide mobile ad spending rose 64% in Q3 2016 versus Q3 2015 San Francisco, Calif. – January 12, 2017 – the leading global real-time advertising platform for mobile publishers and app developers, today released…

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Smaato Introduces Outstream and Rewarded Video Capabilities to Round Out its Global “One-Stop Shop” for Mobile Publishers and Advertisers

Published on November 17th, 2016

To keep pace with global demand for digital video, Smaato expands its suite of mobile video ad capabilities to help publishers and advertisers diversify their inventory, drive engagement and grow revenue SAN FRANCISCO – November 17, 2016 – Video is the fastest growing segment in mobile advertising today. To meet new…

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New Smaato Demand Platform Eliminates Mobile Advertising Waste By Giving Demand Partners Real-Time Traffic Segmentation Control

Published on July 26th, 2016

Smaato Demand Platform (SDX) empowers demand partners to target traffic most relevant to their mobile campaigns with a robust suite of traffic optimization tools that offer unprecedented precision, control and flexibility SAN FRANCISCO – July 26, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers,…

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Mobile Video Ads Outperform All Other Formats, Delivering 11x Higher eCPMs, According to New Report from Smaato

Published on June 30th, 2016

Music apps are the most lucrative category for in-app mobile video ads, with a +54% eCPM uplift for publishers SAN FRANCISCO – June 30, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q1 2016 Global Trends in Mobile Advertising report. To…

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Spearhead Integrated Marketing Communication Group Makes $148 Million Investment Proposal for Leading Global Real-Time Mobile Advertising Platform Smaato through M&A Fund

Published on June 8th, 2016

Smaato and Spearhead to create leading global digital real-time platform to power China’s fast-growing digital advertising market SAN FRANCISCO – Wednesday, June 8, 2016 – Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has made a proposal to acquire for $148 million San Francisco-based Smaato, the leading independent global real-time advertising…

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New API Gives Publishers Programmatic Access to Smaato’s Mobile Advertising Platform

Published on June 2nd, 2016

Publishers use the SPX Management API to connect with the world’s leading independent mobile ad platform, which manages up to 10 billion ad impressions every day. SAN FRANCISCO – Thursday, June 2, 2016 – Today, Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced a major enhancement…

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Publishers Harnessing the Power of Data Tripled Revenue in Q4 2015, According to New Report from Smaato

Published on March 23rd, 2016

Company finds that publishers passing data saw a dramatic rise in eCPMs SAN FRANCISCO – March 23, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q4 2015 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served…

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Google Integrates Smaato into AdMob and DoubleClick to Help Publishers Maximize Revenues

Published on March 14th, 2016

As the largest independent mobile ad platform, Smaato is tapped by Google for its global demand network of more than 450 partners SAN FRANCISCO – March 14, 2016 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it’s been selected by Google and integrated into the AdMob…

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