NEW YORK, NY, JULY 25, 2023– Verve Group, an advertising technology ecosystem and a part of Media and Games Invest, announced that Kristine Lopez has been appointed as Vice President of CTV at Smaato (now part of Verve Group).
With nearly 13 years of relevant product experience, Lopez will be responsible for accelerating Verve Group’s CTV product suite and global go-to-market strategy. The future of CTV advertising technology requires deep technical understanding in order to innovate within the constraints of today’s limitations while educating and advocating for broader industry evolution. Lopez’s appointment at Verve Group will serve to uplevel CTV conversations and drive transformative value for the company’s brand and agency clients, demand partners, and publishing ecosystem.
“Kristine has a strong track record of pioneering media technologies, synthesizing technical challenges to understandable problems and bringing solutions to market. Her multi-dimensional experience brings fresh perspective to advertisers, publishers, and technology partners,” said Michael Brooks, Chief Operating Officer at Verve Group. “I’m highly confident that her leadership will drive Verve Group’s leading CTV business to even greater heights.”
Prior to joining Verve Group, Lopez served as Director of Product Management at HUMAN Security, where she led strategy and development of HUMAN’s Media product line. As the external face and voice and face of the Media Business unit product, she evangelized the growing brand across the world through interviews, panels and presentations.
Prior to HUMAN Security, Lopez was a part of Akamai Technologies’ internal incubator charged with identifying, prototyping and building ad tech products adjacent to Akamai’s core competencies of scale, resilience and security. During her tenure at Akamai, Lopez built a passion for and strong technical foundation of content delivery, streaming and edge compute and how these technologies can be deployed to revolutionize ad tech.
“I’ve long admired Smaato’s innovative approach in mobile and web, as well as its bold moves in the CTV space,” said Lopez. “I look forward to working with the entire Smaato and Verve Group team to accelerate Smaato’s CTV capabilities.”
About Verve Group (www.verve.com)
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers – no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).
About Smaato (www.smaato.com)
Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Smaato’s solution makes monetization simple. Publishers are benefiting from the Smaato platform which allows publishers to create custom-tailored user experience and generate better revenue with ads in apps. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device.