Press Releases 2009

Smaato Closes $4.5M Financing Round

Redwood Shores, CA – December 3, 2009 – Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B).

Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating.

The capital will be used to grow the company’s leadership position as the largest mobile advertising optimizer, and to grow its global presence.

More than 1.000 publishers have signed up with Smaato as a partner to monetize their content so far and Smaato is managing close to 3 billion ad requests per month.

Mobile publishers, mobile developers, ad networks and operators partner with Smaato to maximize mobile advertising with aggregation of multiple leading ad networks worldwide.

Working with mobile ad networks on a global scale, Smaato has a unique offering to the market: relevant local ads combined globally in a single sign-up process at

Our mission is to give mobile publishers a dependable mobile advertising solution for their worldwide inventory to maximize mobile revenues, stated Ragnar Kruse, CEO and Co-Founder of Smaato. We provide an innovative mobile advertising optimization and mediation platform that can deliver ads in 215+ countries for mobile web and apps. This new round of funding will help us further expand our network of now 33 ad networks globally and continue to provide the best possible choice and service to our customers.

Smaato Names Madvertise as 33rd Ad Network Partner

Redwood Shores, CA / Berlin, Germany – November 23, 2009 – During Mobile Monday Berlin today, Smaato Inc., the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network, has joined the Smaato network as its 33rd ad network partner.

This cements Smaato’s leading global position by having the largest network of advertising partners in the industry.

Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network.

We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally – with relevant, local mobile advertising for our publishers, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato Mobile Advertising Award 2009: Winners Announced

Mobile 2.0, San Francisco, CA – October 16, 2009 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the winners of the Smaato Mobile Advertising Awards 2009.

• Overall iPhone category winner: Waze
• Overall Mobile web category winner: Flirtomatic
• Overall Apps category winner: Aloqa
• Microsoft Phone category winner: SPB TV
• Motorola Android category winner: Aloqa

Winners of the different categories were announced at the awards ceremony, which took place on October 15 in San Francisco, to recognize excellence in the world of mobile apps and the mobile web. The awards ceremony in San Francisco attracted more than 200 of the world’s leading mobile developers, entrepreneurs, venture capital professionals and Investors.

Smaato awarded the overall winners free travel to Barcelona and booth space at the Mobile World Congress 2010 as well as various opportunities for publicity. In addition, the winners of the Microsoft Phone Category and the Motorola Android Category will receive prizes by sponsors Microsoft and Motorola. All 15 Finalists received deviceatlas licenses sponsored by dot.Mobi. As a special prize, a free booth at M-DAYS 2010 was awarded to Flirtomatic and Yoose.

We’re proud that our awards provide developers the recognition they deserve for their work and highlight some of the coolest content on the planet. We’ve received entries from around the world and we are seeing really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato Mobile Advertising Award: Nominees shortlist 2009 announced

CTIA, San Diego, CA – October 8, 2009 – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the Nominees for the Smaato Mobile Advertising Award 2009. Publishers have until the closing of CTIA San Diego, Friday October 9, to add their cool app or website to the growing list.

Nominated mobile applications and mobile websites from leading companies:

4Square Labs, Aaron Cohen Software, Abphone, AccuWeather, Aero Weather, aha mobile, aka-aki, aloqa, AroundMe, Art & Smart, audio Boo, Avantar Showtimes, Avatar Free, Backgrounds, Barnes & Noble, Belysio, Brightkite, Bump, Buzzd, Cascada Mobile, Cell Fun, Celltrigen, Cellution Media, centrl, City Sense, CitySourced, clipintouch, CocoaStuff, cooliris, crashcorp,, DocScanner, Doodle Buddy, Dopplr, Dropbox, eBuddy, eeenmachine, emoze, Epicurious, ESPN Cricinfo, Fandango, Findlinks, Fish Labs, Fliq, flirtomatic, FlyTunes,, Fortune Ball, foursquare, Foxmobile, Frengo, Fring, Funji, funkysexycool, Gap Stylemixer, geome,, golden gecko, gowalla, graffitigeo, groovr, Gypsii, Handango, Handmark Rocket Express, Hands Mobile, Happy Dangy Diggy, hearplanet, Hiogi, iDict, Info2cell, iPhunny, IQ Engines, itsmy, iWood, Jaiku, jamcode, Jiwire, Joikusoft, Joost, Juice Caster, Jumbuck, Kayak, Kiboo, Kyte, Larvalabs,, Layar, Liquid Air Lab, LockBox, Locle, Lonely Planet, Loopt, Lufthansa, Mastercard ATM Hunter, McLaughlin, Meet Moi, Mig33, Mobile Air Mouse, Mobile Life, Mobiluck, Mobiscope, moblr, Moco Space, Mofuse, Moosh, MoTweets, Mover, Mxit, My6sense, mywaves, nachtagenten, NearbyNow, Nimbuzz, Now Then, Nulaz, Open Table, Orbster, pageonce, Palringo, Pandora, Panoramic Software, Peperonity, PhotoShare, Placestodo, Platial, Plusmo, Qeep, Qik,,, Retronyms, RjDj, RSS Lite, Rummble, SAPO, SGN, Shazam, Shopping Places, Shozu, Simple touch software, SixPack App, Slacker Radio, Smarter Agent, smsO2, Smule, Snac, Snaptu, Socialight, soonr, SPB Software, Spiegel, Spotify, Squace, Starbucks, STARS Foundation, Storyz, strands, Streaming live scores,, stylecaster, surfkitchen, TagTag, Taibidiny Media Works, taptu, Tapulous, Tatango, Thumbplay, Tiggits, Tonchidot, Trapster, Treemo,, Tripcase, Truphone, trustedplaces, tweetdeck, twitteriffic, Uclick, Ulocate, unlike networks, Urbanspoon, Veeker, Venista m-Joy, Viigo, Visual Radio, Vlingo, Vringo, vulevu,, Waze, wikitude, Wirenode s.r.o., Wooden Labyrinth 3D, Worldmate, Yelp, Yoose, Yowza, Zagat, Zannel, Zedge,, Zhiing, Zillow, Zyb.

The variety of the nominees to the forthcoming Smaato Awards shows the impressive innovation happening with mobile apps and websites across the globe. It’s going to be a really difficult job for the judges to decide on a winner from the forthcoming finalists with such a great selection of companies, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Winner of Smaato Award 2008 Lands Carrier Deal

CTIA San Diego / San Francisco – October 07, 2009 – DialPlus, the winner of Smaato’s Mobile Advertising Award in 2008 – a competition to search for the most innovative ad-enabled mobile content and applications – has released their first commercial DialPlus application, which is now available via T-Mobile USA’s web2go service on a variety of Windows Mobile and Blackberry Smartphones.

A free downloadable version of their application can also be downloaded from the DialPlus website starting next week.

DialPlus enriches the standard phone call experience by automati¬cally and simultaneously providing dynamic, contextually relevant visual information about the called or calling party before the call is answered, during the call and after the call is over.

Congratulations DialPlus. We are proud that the winner of the first Smaato Award has been so successful with T-Mobile and that it is the first Smaato ad-enabled application to be rolled-out on deck with a major US carrier, stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

Smaato Mobile Advertising Award 2009: VC Partners Announced

San Francisco, CA – September 28, 2009 – Smaato Inc., a leading mobile ad optimizer and mobile advertising company announced today the distinguished VC partners for the Smaato Mobile Advertising Award 2009.

Smaato is delighted to have Tim Draper (Draper Fisher Jurvetson), Frédéric Veyssière (Innovacom Venture Capital) and Niall Davis (aeris CAPITAL) supporting the award for a second year and being introduced to the winning companies.

We are also thrilled to a have the following VCs participating this year:

  • Mark Kvamme (Sequoia Capital)
  • Rich Wong (Accel)
  • Jörg Sievert (SAP Ventures)

We are pleased to announce a fantastic line-up of VCs for the forthcoming Smaato Award. It’s an honor to have the support of so many distinguished individuals for making this competition come to life. For the award winners it’s a great opportunity to meet top tier VCs from around the world and to have a real shot of getting funding, stated Ragnar Kruse, CEO & Co-Founder of Smaato.

Smaato Mobile Advertising Award open for global entries

Berlin, Germany / San Francisco, CA – September 09, 2009 – Smaato Inc., a leading mobile ad optimizer, announces the Smaato Mobile Advertising Award 2009. After the success of last year’s competition, Smaato is opening entries to find the coolest ad-enabled mobile content on the planet. This year, the competition will be broken into three categories: iPhone, mobile website and applications and games running on all other platforms. Participation is for free! More information is provided at:

Smaato will invite the winners of each category to participate at Mobile World Congress, taking place in Barcelona, Spain in February 2010. The event is the world’s largest mobile conference and exhibition and gives the winning companies the chance to strut their stuff in front of the entire mobile community. If that wasn’t enough, Smaato will also make a number of introductions for winners to VC’s at partner level.

Additional prizes are: a booth at M-Days in Munich, Germany in January 2010, free tickets for Mobile World Congress, and many more.

The Smaato Mobile Advertising Award 2008 was an instant success. With more than 100 entrants in its first year we could not ask for more positive feedback. We think this is a clear indicator that there is a lot of creativity and positive energy in the mobile ecosystem. The best is yet to come!, stated Harald Neidhardt, Co-Founder of Smaato the competition last year.

Smaato releases new white paper on Mobile Advertising Optimization

New York, June 1, 2009 – Smaato, the leading global mobile Ad Optimizer, released today its new white paper on Mobile Advertising: “Higher revenues with mobile Ad Optimization & global Ad Network aggregation.”

The white paper can be downloaded here.

The white paper describes the opportunities mobile publishers and developers have to monetize their inventory world wide.

It explores how different mobile fill rates can be expected from mobile ad networks and what types of pricing tiers are out there for mobile inventory.

It also explains how ad revenue optimization works, and helps to realize the true potential of mobile inventory.

The information featured in the white paper is based on the experience of Smaato’s ad ops and engineering teams over the last years in order to boost mobile ad revenues and give mobile publishers the opportunity to maximize their Ad ARPU.

Publishers of mobile websites & developers of cool mobile apps face the growing challenge of matching their expanding global popularity with the daunting task of filling their ad inventory associated with those very services. Smaato identified this issue many moons ago, and is capitalizing on the provision of global mobile ad optimization using its SOMA platform. Smaato has come from nowhere and gained significant experience and footprint in this section of mobile advertising and marketing in a very short, yet incredibly successful, period, stated Nick Lane, chief researcher / writer, mobileSQUARED.

Smaato nominated as a FiReStarter

The FiRe (Future in Review) conference in San Diego brings together world experts and leading technology-driven companies and venture capitalists for intellectually challenging, financially rewarding, and fun. The conference takes place in the Hotel del Coronado in San Diego, CA, May 19-22.

This year, Smaato is selected to be a FiReStarter. In this program, Strategic News Service (SNS) is selecting 12 businesses – top startups or businesses with new startup technology – for world promotion, based on nominations by trusted strategic investment SNS Members.

Meet Smaato at the FiRe conference: Ragnar Kruse will be part of the panel “Fire Starters II” taking place May 21, from 2:30-03:05pm. He is looking forward to meet you there!

The conference will also be livestreamed to an International audience in different places in Europe. Smaato hosts FiRe-Mirror Hamburg together with Deutsche Telekom.

We are proud being selected as a FiReStarter, comments Ragnar Kruse, CEO & Co-Founder of Smaato Inc. The nomination is a sign that mobile has arrived in the digital arena. We are happy to get the chance to present our SOMA platform – the leading optimizer for mobile advertising – to such a top class audience.

Smaato Named AlwaysOn OnMedia 100 Winner

Company Selected as Technology Innovator in Mobile Advertising for 2009

Redwood Shores, CA, January 22, 2009 – Smaato today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces.

Smaato was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

We are proud to receive the Always OnMedia 100 award for the second time. The recognition by Always On – industry leader in the VC, tech and media community – encourages Smaato to continue to innovate and offer a unique mobile advertising platform worldwide, stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.