Press Releases 2012

For older releases see here: 2011, 2010 and 2009.

PR Contact:
Joern Wachsmann, SVP Marketing
press(at)smaato(dot)com

Smaato Releases New iOS SDK Compatible with UDID Privacy Policy from Apple

Smaato Inc., the largest mobile ad monetization platform geared for fast-growing application developers, announces its new iOS SDK. Smaato’s iOS SDK version 5.2 is now available for download from Smaato’s Publisher Portal. The version adheres to privacy guidelines surrounding the use of Unique Device Identifier (UDID). Recently some apps that use UDID were rejected for not complying with Apple’s latest privacy guidelines. The new Smaato iOS SDK now adheres to these newly enforced guidelines and does not access or transmit UDID, resolving most privacy issues, therefore helping app developers gain quicker app store approval.

To meet advertisers’ demands, developers using Smaato’s monetization platform can now also use Open Device Identification Number (ODIN) or OpenUDID, a free, open source initiative that uses a feature in iOS to share data between applications in order to store a unique identifier.

“Recent changes in privacy and security policies raised some concerns about viable UDID alternatives,” said Smaato CEO and Co-founder Ragnar Kruse. “As a result, Smaato became a founding partner in the ODIN Working Group to help align the industry on the best possible solution. With this latest version of iOS SDK, along with our participation in ODIN, Smaato is well equipped to help the 50,000 developers currently using Smaato technology to quickly react to any changes in industry standards.”

The new iOS SDK grants access to more than 80 ad networks worldwide to serve rich media, display or text ads within applications and mobile websites on iOS devices. The new iOS SDK can be downloaded here.

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Smaato Powers Ahead with Record Growth; Unveils Smaato Global Price Index for Mobile Advertising

- Smaato grows by 200% and achieves record revenue, expanding customer base by 44,000 app developers, publishers and 28 ad networks in 2011 to earn title as global leader in mobile advertising.
- Smaato Global Price Index unveiled to aid campaign planning and enable app developers and advertisers to better navigate global mobile advertising landscape and gain greater ROI.
- Smaato rolls out new technology with real-time bidding and launches Smaato SDK for Windows Phone.

San Francisco, CA – February 23, 2012 – Smaato Inc., the leading mobile ad optimization platform, continues its momentum and record growth as the company powers into 2012 setting Smaato on track to earn title as the undisputed global leader in mobile advertising.

Record Growth and Momentum

2011 proved to be a record year for Smaato with the mobile advertising leader reporting over 200%
growth, adding offices in Singapore, New York, London, Jakarta and Mumbai.

Smaato also expanded its global platform to include an additional 44,000 app developers and publishers and 28 new ad networks, bringing Smaato’s mobile advertising customer base to over 50,000 developers and publishers and over 80 ad networks, enabling Smaato to extend campaigns to over 230 countries worldwide. Smaato also achieved record volumes, managing over 190 billion ad requests in Q4 with total traffic increasing by over 50% from December to January 2012.

“Reaching record growth numbers in 2011, Smaato continues to push the mobile advertising envelope on performance and scale,” said Ragnar Kruse, co-founder and CEO of Smaato. “At Smaato, we are the one-stop shop for fast-growing publishers to optimize international advertising revenues. Our global reach, pioneering technology and local market expertise makes us an ideal partner to help app developers navigate through the complexity, paving the way for those looking to harness mobile advertising’s true value.”

First Mobile Advertising Global Price Index

In a landmark move, Smaato unveils the industry’s first price index. The Smaato Global Price Index aims to serve as a global rate card for mobile advertising.

Powered by extensive analytics and a robust pricing engine, the Smaato Global Price Index offers real- world metrics on where to focus monetization efforts, helping app developers and advertisers to better navigate the mobile advertising landscape and better strategically develop, plan and rollout their campaigns.

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