Smaato adds Product Visionary Ajitpal Pannu as new Senior Vice President of Product Strategy
San Francisco, CA – May 14, 2013 – In a move to ensure continued growth and leadership in the mobile advertising world, leading mobile RTB Ad Exchange, Smaato Inc., has recently hired Ajitpal Pannu as its new Senior Vice President of Product Strategy. In his new role, Pannu will take charge of the product roadmap for the organization, leading Smaato’s different offerings among itspublisher and demand partners.
Pannu brings to Smaato more than 12 years’ experience in digital advertising and ad monetization technology. Previously he was the VP of Business Development for OpenX, and before that a key stakeholder at OpenX, Adify and DoubleClick.
Pannu looks forward to diving deeper into the mobile industry and grow with the booming segment. His new leadership position will help Smaato further realize its goal of continuing to be the leading and most effective mobile RTB Ad Exchange.
Mr. Pannu’s extensive knowledge and experience in RTB and Display monetization products for both Supply and Demand will be an enormous asset to Smaato. Both our publisher base as well as demand partners will benefit dramatically from the leadership and guidance he will bring to the team. We are looking forward to the great things he will bring to our organization,” said Ragnar Kruse, CEO of Smaato.
Smaato announced as a 2013 OnMedia 100 Top Private Company
San Francisco, Singapore, Hamburg, Germany, March 15th, 2013 – Smaato, the leading global mobile ad exchange for developers, has been announced as a 2013 OnMedia 100 Top Private Company. Smaato was selected in the B2B, Advertising Networks category.
The OnMedia award is highly regarded, for privately held companies that are looking to the future of their industry by disrupting digital media, social commerce and the advertising world with their product and service offerings, as well as creating a high growth business, offering huge upside for potential investors. This year’s award was chosen after deep analysis into each of the candidates businesses by the AlwaysOn editorial team, as well as a number of investment partners and industry experts from across the globe.
Smaato takes this recognition with great pride in response to the hard work and collaborative effort the team has put in, not only over the past year, but the life of the organization. Being a leader and innovator in Real-Time Bidding (RTB) for mobile, Smaato has positioned itself as the mediation platform of choice for over 70,000 app developers and publishers, with 50+ Demand Site Platforms (DSPs) and 90 ad networks.
Smaato and the other Top 100 private companies will be honored on March 18th at OnMedia’s 2013 “Where Silicon Valley meets Madison Avenue” event in New York City. The event will host executives from disruptive companies in the marketing, branding, advertising and PR industries. Smaato CEO Ragnar Kruse will be a panelist at 11:30am on Tuesday, March 19th at “The State of the Advertising Game” panel.
This honor really shows that Smaato is the leading mobile advertising technology company. Mobile RTB is on the fast track and Smaato is leading it. At the end of 2013, advertisers will be able to reach more than half of the US population via mobile thru RTB exchanges within a given month. Mobile is becoming an alternative to TV,” stated Ragnar Kruse, CEO and founder of Smaato
Smaato’s New SDK for Windows Phone 8 with MRAID Compliance Opens the Door for Higher Paying Rich Media Ads
Mobile World Congress, Barcelona, Spain – February 25, 2012 – Smaato, the leading global mobile ad exchange, announced the release of the Smaato Advertising SDK for Windows Phone 8 with MRAID support, providing Windows Phone 8 Developers the opportunity to monetize with Rich Media Ads.
The build out of the Windows Phone SDK with MRAID support now enables Mobile Application Developers the opportunity to deliver rich media advertisements to their consumers. Rich Media ads, coupled with Smaato’s state of the art RTB program means much higher eCPM’s and revenue for publishers. Just in RTB alone, without the delivery of Rich Media Ads, Smaato has seen an eCPM uplift of about 125% (non RTB to RTB) on the Windows Phone Platform. Inclusion of rich media format availability for Windows Phone 8 will offer a unique and vast opportunity for WP8 application developer’s to monetize their traffic better than they ever have before.
Through Smaato’s dedication to the Windows Phone Brand developer’s community, the new SDK is now ready and available for download at http://www.smaato.com/sdks/
Windows Phone gives developers a wide range of options to monetize their applications,” stated Todd Brix, General Manager, Windows Phone Apps, Microsoft Corp. “Smaato delivers even more monetization options through the rich media ad support in its SDK for Windows Phone 8.”
The efficiencies created by RTB will further contribute to the growth of rich media and mobile video advertisements because of their high level of consumer engagement and interaction. These ad formats, combined with geo targeting and behavioral data will drive the relevance of mobile advertising for local, mobile commerce,” stated Ragnar Kruse, CEO Founder of Smaato in regards to his thoughts on where the future of mobile advertising lies.
Smaato Partners with IQzone To Generate Incremental Revenue for Android App Developers and Publishers
Mobile World Congress, Barcelona, Spain – February 25, 2012 – Smaato, the leading global mobile ad exchange, today announced a partnership with IQzone, a technology company specializing in post app mobile advertising solutions. IQzone’s PostitialTM mobile advertising solution generates incremental revenue for Android app developers and publishers.
This unique advertising technology creates a new ad slot for performance or branding campaigns that enables display of MPUs, full screen interstitial, rich media, and video ads without interrupting the user experience. The Postitial ad slot delivers increased engagement and high value eCPMs to publishers, maximizing mobile app monetization potential.
We are excited to be partnering with Smaato in launching IQzone’s Postitial advertising unit. Smaato is the industry’s leading Supply Side Platform and combines mobile advertising leadership with innovation in the space. This enables IQzone to instantly scale its Postitial advertising unit, giving Smaato publishers higher eCPMs and giving Ad Networks and DSPs access to incremental in-demand inventory”, stated IQzone President and CEO Jim Wolfinger.
The mobile advertising industry is a very dynamic industry with high paced technological innovation. You need the latest in technology and features in order to play a leading role in RTB-enabled mobile advertising, therefore we are always looking for partners with innovative, state-of-the-art solutions. Partnering with IQzone enables Smaato to offer a plug-and-play post app mobile advertising solution for Android smartphones and tablets. Through this technology, user experience will be enhanced which will lead to higher monetization and significantly higher eCPMs for our publishers,” stated Smaato’s COO Georg Fiegen.
Smaato Takes 2013 Mobility Award
San Francisco, Singapore, Hamburg, Germany, January 16, 2013 – Smaato, the leading mobile RTB ad exchange and ad optimization platform for fast-growing application developers, has been awarded a 2013 Mobility Award for Mobile Advertising as Best Mobile Ad Network by MobileTrax, a leading mobile and wireless industry analyst firm, at CES in Las Vegas.
The 2013 Mobility Awards were selected by 61 industry-leading press and analysts who cover the mobile and wireless market. They recognize the mobile computing and wireless data communications products and services that have had the greatest impact on the industry in the last year. With the launch of its real-time bidding (RTB) platform in June 2012, Smaato has demonstrated the benefit of its 7 years of experience in the sector, and with this, guaranteed easy demand side platform (DSP) integration through its connections to 40 DSPs and more than 90 ad networks.
The Mobility awards have honored the brightest innovators in mobile computing and wireless data communications products and services for the past 17 years, stated J. Gerry Purdy, Ph.D., principal analyst with MobileTrax LLC. “Again, this year there was stiff competition for the Mobile Ad Networks category and we congratulate Smaato for standing out in the market with its RTB exchange offering.”
Winning this award is a real achievement in such a crowded mobile advertising market. Smaato’s recognition of its global leadership and Real Time Bidding (RTB) expertise is a validation for our strong technology investment and global focus,” stated Ragnar Kruse, Co-Founder and CEO of Smaato.
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