The In-App Advertising Playbook

An Advertiser’s Guide to In-App’s Advanced Advertising Capabilities

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting and geo-location superior to other digital advertising formats.

To guide advertisers through the development of the in-app advertising landscape, its unique advantages and how to achieve in-app advertising success, the In-App Advertising Playbook is divided into three sections:

  • Welcome to the App Age: Today’s digital world isn’t just mobile-first — it’s app-first. Discover how quickly consumers’ app usage is increasing and what this means for the advertising industry.
  • The Advanced Advertising Capabilities of In-App: The apps that consumers choose to use are closely connected to their personal lives and daily habits, making the in-app environment the ideal place for advertisers to create effective advertising touchpoints. Learn how to leverage in-app’s advanced technical capabilities to reach specific audiences most effectively.
  • Best Practices for In-App Advertisers: From engaging consumers with interactive video to targeting users via programmatic deals, we have compiled a list of best practices for advertisers to optimize their in-app strategies and maximize mobile results.
An Advertiser's Guide to In-App’s Advanced Advertising Capabilities

1eMarketer, October 2017

Download Our Other White Papers

image title

Best Practices for Mobile Publishers and App Developers: A 5-Step Process for Monetization Success
image title

The Unique Value of an Integrated Mobile Advertising Platform
image title

Transforming Premium Media Buying Through Real-Time Trading

Get Started With SDX Today!

Manage and optimize your mobile campaigns on one full-featured platform

Request Access Now   Watch SDX Video