The 56th Super Bowl will take place Sunday, February 13, 2022.
While TV buys are often secured months or even a year in advance, that’s not the only way to watch avid sports fans, Halftime Show devotees, or casual watchers. According to eMarketer, by 2022, 83% of internet users will engage with the internet and TV simultaneously.1
On one of the biggest sporting events of the year, fans will be glued to their phones and refreshing in-app news, stats, and scores throughout the weekend and in the weeks leading up to Super Bowl Sunday. Social Media also sees a spike. In 2020, for example, 100 million TV users tuned in to watch the game, and generated 44 million social media interactions.2
Our Pre-Packaged and Open Deals consist of a whitelist of apps curated by Smaato’s team of advertising experts.
These pre-selected packaged deals run on the open market and are set up directly through the Smaato Demand Platform (SDX) — this means that you can work with a Smaato Client Partner Manager to purchase packages with no time constraints or fixed prices, as are often seen with preferred or private deals.
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