With iOS 14.5, DSPs must start utilizing Apple’s privacy conscious SKAdNetwork framework for install and conversion tracking on iOS 14.5 devices. Smaato offers support for SKAdNetwork attribution into its SDK along with necessary bid request/response signals.
Smaato currently supports SKAdNetwork 2.0, 2.1, and 2.2. Learn all about how bid requests and responses should look, along with changes to arrays with SKAdNetwork 2.2.
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