Curious about header bidding and what it can mean for eCPMs and revenue? Learn how you can increase demand, reduce latency, and improve revenue with the right header bidding solution.
Header bidding is a real-time pre-auction that enables multiple ad exchanges to bid on the same inventory simultaneously. The highest bid wins.
Prebid is an open-source option for header bidding, which makes it easy to integrate and easy to adopt. With Prebid, the winning bid from the header auction then gets the chance to compete on the main ad server auction.
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