The In-App Engagement and Conversion Report 2019 analyzes the cost and performance of both in-app display and video ads to arm advertisers with the knowledge needed to optimize their in-app advertising strategy. Some of the key insights from the report include:

In-App Display Ads

  • Cost differences between banner, native, and interstitial display ads on a CPM, CPI, CPR, and CPP basis
  • Engagement rates, as measured by CTR, for each display ad format
  • Post-install conversion rates for each display ad format
In-App Display Ads: eCPM vs. CTR

In-App Video Ads

  • Cost differences between video and display ad formats on a CPM, CPI, CPR, and CPP basis
  • Engagement rates, as measured by CTR, for video vs. display ad formats
  • Post-install conversion rates for video vs. display ad formats
  • Rewarded video ads cost vs. performance compared to video overall
  • Differences between cost and conversion rates for iOS and Android by ad format
In-App Video vs. Display Ads: Install to Action

In-App Engagement and Conversion Report 2019

Download the report for insights into the cost and performance of the top in-app ad formats and best practices for in-app advertising success.

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