Home | Resources | Reports | In-App Advertising and Children: An eBook on Privacy and Compliance

In-App Advertising and Children: An eBook on Privacy and Compliance

This eBook provides an overview of how to maintain in-app compliance when it comes to advertising and children.

In-App Advertising and Children: An eBook on Privacy and Compliance

Get the Latest Insights on In-App Advertising Privacy Regulations

We analyzed the effects of the latest regulations on the in-app environment, and the impact they will have across the programmatic advertising ecosystem.

This includes the recent updates to both the Google Play Store and Apple’s App Store, as well as the different options for serving ads in apps, including the implications that these changes will have on publishers and in-app advertisers. Finally, we provide an overview of the upcoming regulations that will go into effect in 2020. Download our eBook now to discover how these changes might affect your business.

Download eBook

Required fields marked with *

Four Reasons to Download the eBook on In-App Advertising and Children

Learn more about the recent changes in app store requirements

Including the changes needed in content, regulation changes, and updates to the in-app ad policies.

Discover the three different options for serving ads if your app is used by children

Such as 100% child-only ads, age-specific ads, and changing your target audience to ensure that ads are not seen by children.

Determine the age-suitability of the creatives provided by advertisers, as well as how creatives are classified in the bid response

Including the QAG Media Rating which is transmitted along with the creative in the bid response.

Identify the upcoming regulation changes expected for 2020

This includes the CCPA, the upcoming changes to COPPA, and GDPR TCF v 2.0 expected at the beginning of 2020.
*By clicking on “Submit”, I consent to be contacted, informed, and advised personally in the future by email about the products and services of Verve Group by its group companies (Verve Group, Inc., Verve Group Europe GmbH, VGI CTV, Inc., Smaato, Inc., Platform161 B.V., Match2One A.B., DataSeat Ltd.), as well as any company now or in the future operating under Verve Group and offering comparable services. I can revoke this consent free of charge at any time by emailing [email protected], by clicking on the unsubscribe link in the footer of any of our newsletters, or if I become a business partner, by contacting my account manager. For further information on our data processing including behavioral tracking and your data protection rights, please refer to our Privacy Policy and Cookie Policy.

Related Reports

Meet Smaato Demand Brochures

Meet Smaato Demand

Smaato + LiveRamp Integration: All About RampIDs Brochures

Smaato + LiveRamp Integration: All About RampIDs

OTT/CTV Infographic Guides and Reports

Infographic: All You Need to Know About OTT and CTV Advertising

Advertise on TV: The Complete Guide to OTT and CTV Advertising Guides and Reports

Advertise on TV: The Complete Guide to OTT and CTV Advertising