Home | Resources | Reports | In-App Advertising and Children: An eBook on Privacy and Compliance

In-App Advertising and Children: An eBook on Privacy and Compliance

This eBook provides an overview of how to maintain in-app compliance when it comes to advertising and children.

Get the Latest Insights on In-App Advertising Privacy Regulations

We analyzed the effects of the latest regulations on the in-app environment, and the impact they will have across the programmatic advertising ecosystem.

This includes the recent updates to both the Google Play Store and Apple’s App Store, as well as the different options for serving ads in apps, including the implications that these changes will have on publishers and in-app advertisers. Finally, we provide an overview of the upcoming regulations that will go into effect in 2020. Download our eBook now to discover how these changes might affect your business.

Download eBook

Required fields marked with *

By submitting this form, you accept our privacy policy.

Four Reasons to Download the eBook on In-App Advertising and Children

Learn more about the recent changes in app store requirements

Including the changes needed in content, regulation changes, and updates to the in-app ad policies.

Discover the three different options for serving ads if your app is used by children

Such as 100% child-only ads, age-specific ads, and changing your target audience to ensure that ads are not seen by children.

Determine the age-suitability of the creatives provided by advertisers, as well as how creatives are classified in the bid response

Including the QAG Media Rating which is transmitted along with the creative in the bid response.

Identify the upcoming regulation changes expected for 2020

This includes the CCPA, the upcoming changes to COPPA, and GDPR TCF v 2.0 expected at the beginning of 2020.
*For further information on our data processing including behavioral tracking and your data protection rights, please refer to our Privacy Policy and Cookie Policy. If you no longer wish to receive our newsletters, you can withdraw your consent at any time and free of charge with effect for the future by clicking on the unsubscribe link in the footer of any of our newsletters.

Related Reports

SKAdNetwork Support for iOS 14.5 for DSPs

SKAdNetwork Support for iOS 14.5 for DSPs – and SKAdNetwork 2.2 Updates

Singles’ Day/Double 11 Brochures

Singles’ Day/Double 11

CTV FAQs Overview Brochures

CTV FAQs Overview

Digital Advertising Trends Report 2021 Ad Formats

Smaato’s 2021 Digital Ad Tech Trends Report: Key Trends You Should Know