This year’s Big Game takes place on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona.
While TV buys are often secured months or even a year in advance, that’s not the only way to watch avid sports fans, Halftime Show devotees, or casual watchers. According to eMarketer, by 2023, 83% of internet users in the US will engage with the internet and TV simultaneously.1
On one of the biggest sporting events of the year, fans will be glued to their phones and refreshing in-app news, stats, and scores throughout the weekend and in the weeks leading up to Sunday, February 12. Social Media also sees a spike. In 2022, for example, an estimated 99 million TV users tuned in to watch the game,2 and generated tens of millions social media interactions.
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These pre-selected packaged deals run on the open market and are set up directly through the Smaato Demand Platform (SDX) — this means that you can work with a Smaato Client Partner Manager to purchase packages with no time constraints or fixed prices, as are often seen with preferred or private deals.
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1 Minute Read | December 6th, 2022
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