China’s second largest online shopping festival returns!
As brick-and-mortar stores begin the slow recovery process, online retail continues to thrive, and retail festival performance improves YOY.
For marketers, this poses a huge opportunity. With a growth rate of 33.6% YOY, 2020 beat out 2019’s 26.6% growth. What’s in store for 2021? Learn about which app and site categories saw a performance boost last year, and check out some of the most promising inventory.