Press Center


Arndt Groth Named New CEO of Smaato

Published on June 21st, 2019

Groth to Lead Accelerated Global Expansion and Technical Innovation San Francisco – June 21, 2019 – Smaato, the global in-app advertising platform, today announced that Arndt Groth will be promoted to Chief Executive Officer (CEO) of Smaato, Inc. He will be succeeding Ragnar Kruse, who founded Smaato in 2005 together…

Continue reading...


Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Published on May 21st, 2019

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points San Francisco – May 21, 2019 – Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance. Buyers can…

Continue reading...


Smaato Announces New Appointments to Drive Supply Diversification and Expansion in APAC

Published on March 26th, 2019

Singapore – March 26, 2019 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced several new appointments to help expand and develop the business within the fast-growing APAC region. 2019 promises to be an exciting one of fast growth for the mobile advertising industry –…

Continue reading...


Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification

Published on March 26th, 2019

TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation San Francisco (March 25, 2019) – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG)….

Continue reading...


eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017

Published on February 27th, 2019

In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018 San Francisco (February 27, 2019) – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals…

Continue reading...


New Hybrid Auction Model by Smaato Increases Yields for Publishers and Flexibility for Buyers

Published on December 18th, 2018

Smaato’s Hybrid Solution Fulfills Market Need in the Transition From Second- to First-Price Auctions (San Francisco, CA) December 18, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced a new hybrid auction model that provides a more flexible and profitable programmatic environment…

Continue reading...


Smaato Reduces Media Buying Costs With Automated Traffic Curation

Published on October 23rd, 2018

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms (San Francisco, CA) October 23, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced that their Automated Traffic Curation (ATC) product significantly reduces costs of…

Continue reading...


GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

Published on September 8th, 2018

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors SAN FRANCISCO, Sept. 07, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions…

Continue reading...


Smaato Accelerates Growth in APAC With Key Industry Leader Hires

Published on August 28th, 2018

Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region (San Francisco, CA) August 28, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will…

Continue reading...


In-Game Mobile Ad Engagement More Than 3x Other Mobile Apps

Published on July 12th, 2018

High Click-Through Is a Strong Signal of Success of Rewarded Ads Reports Smaato (San Francisco, CA) July 12, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced research revealing that January 1 through May 31 2018, in-game click-through rates were 3.4 above…

Continue reading...


Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Published on May 10th, 2018

SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation…

Continue reading...


Smaato Integrates With Amazon Publisher Services to Allow Publishers Access to Premium Global, Mobile-Only Demand

Published on May 2nd, 2018

Smaato brings 450+ in-app demand partners and over 10,000 in-app advertisers to APS publishers (San Francisco, CA) May 2, 2018 – Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today announced it has integrated with Amazon Publisher Services (APS) to provide Smaato’s in-app demand partners…

Continue reading...



Search