These February Deals Won’t Break Your Heart

Tips for Advertisers

These February Deals Won’t Break Your Heart

3 Minute Read |

Jane Handel

Jane Handel
Product Marketing Manager

From the Big Game to the Big Date Night, February has two reasons to fall in love. Whether you want to reach romantics or sports enthusiasts, learn how these key deals can help you achieve your KPIs and reach the right audience.

Reach Sports Fans

Fox Television Network has reportedly already sold more than 95% of its inventory for the Big Game, with 30-second spots selling for $6.5 to $7 million.1

How can you reach sports fanatics and football fans? The thing is, Big Game viewers are not tuned in to just one screen. In 2022, more than 195 million Americans simultaneously used the internet while watching TV, with that figure expected to climb to nearly 200 million for 2023:

Simultaneous Internet and TV Users
click to enlarge

In 2022, 149.9 million viewers tuned in to watch the game on streaming platforms and on TV.2 That number was up from 2021, and is expected to climb in 2023.

These football viewers will be posting across their social media platforms, looking up stats, sharing favorite moments from the game, reading sports analysis, and messaging with friends on February 12. This gives marketers, advertisers, and demand partners a key opportunity to reach them across channels.

As sports fans engage across a variety of apps, sites, and platforms, we’ve made it easy to reach them across devices. Check out our Premium Sports Pre-Packaged deal, specifically designed to get your content in front of avid sports fans across OTT/CTV and mobile devices.

Learn More

Reach Romantics

Valentine’s Day is just around the corner. More than ever, singles, friends, and partners are relying on their devices to help find the perfect gift to treat themselves or to show the people in their lives how much they care.

What used to be a cards-and-chocolate holiday has really expanded to a shopping bonanza, not just for partners, but for oneself, friends, and even pets. In fact, in 2022, Americans spent $23.9 billion on gifts for partners, friends, pets, and more.3

Did you know that online was the #1 shopping destination in 2022 for gift-givers worldwide? From eCommerce sites to direct online sales, respondents in Germany, France, the UK, the US, Brazil, China, Japan, India, and Italy reported plans to shop online for the holiday, and we expect that trend to continue in 2023.

Planned Purchase Methods for Valentine's day Gifts
click to enlarge

That’s why our Valentine’s Day Prepackaged Deal is so popular. This thoughtfully selected inventory offers the perfect gift to your marketing team. We’ve curated supply that includes online shopping and ecommerce sites and apps, plus dating apps to help you reach singles during a week dating app usage increases dramatically.4

Learn More

Activating Pre-Packaged Deals

For existing Smaato customers, if you’ve found a deal you love, you can reach out to your client partner manager, and they can set the deal up for you. You can even set up targeting parameters and additional customizations.

Or, for a self-serve approach, follow these simple steps to get started:

    1. Log in to Smaato Demand Platform (SDX)
    2. Click on the Marketplace tab
    3. Select the Pre-Packaged Deal of your choice
    4. Click Create Open Deal
    5. Add any desired additional targeting under Traffic Targeting
    6. Copy the Deal ID, and save the line item

If you’re not a Smaato customer, but want to learn more about taking advantage of these deals and to take your campaigns to the next level, we’re here to answer any questions you have and to help you get started.

Let’s go


  • 1eMarketer
  • 2eMarketer, February 2022
  • 3National Retail Federation (NRF), 2023
  • 4Bustle, February 2020

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