We are pleased to announce that advertisers can now access Smaato’s mobile-focused inventory directly through Google’s Display & Video 360 platform. The Smaato Digital Advertising Technology Platform is fully compliant with Open Measurement SDK for increased transparency and high-quality inventory. To ensure a safe marketplace for advertisers, Smaato filters fraudulent traffic, including invalid traffic, bots, and other malicious ad requests, going through the Smaato exchange on an impression level.
How Does It Benefit Advertisers?
This means you can scale your campaigns more efficiently and gain access to Smaato’s 1+ trillion monthly ad requests from over 1+ billion unique users. Advertisers will have access to Smaato’s custom PMP deals and curated marketplaces that make precision targeting easy. What’s more, our global team of digital advertising experts is available to our clients for 24/7 campaign support and mediation.
How Can Advertisers Activate Smaato on DV360?
To scale your mobile campaigns with Smaato today, you need to enable the Smaato exchange through your Display & Video 360 account. Activate Smaato on your account using the following steps:
1. Sign in to your Display & Video 360 account
2. From the left menu, select Settings > Basic Details
3. Locate the Exchanges section and check the box next to Smaato
4. Hit Save to finalize the selection
Smaato’s Digital Advertising Technology Platform gives publishers the controls to deliver seamless, tailored, and engaging experiences for their audiences and advertisers. If you would like to hear more about our partnership, reach out to our expert team to learn more.