Introducing SPX: The Smaato Publisher Platform

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Introducing SPX: The Smaato Publisher Platform

2 Minute Read |

Garrett McGrath

Garrett McGrath
Senior Vice President, Product

Here at Smaato, we’re very excited to introduce our brand new and revolutionary product – the Smaato Publisher Platform, or SPX for short.

The Smaato Publisher Platform (SPX) is a free, full-featured publisher ad server built from the ground up for a mobile-first world. This all new platform enables app developers and digital publishers to immediately monetize their properties by delivering target consumers to advertisers in real-time.

Dynamic Demand: Revenue Increases of 50-150%

SPX manages all types of Direct and Indirect buying models and features groundbreaking Dynamic Demand delivery logic. With Dynamic Demand, SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression.

Dynamic Demand considers all forms of demand: publisher Direct sold campaigns, RTB, and ad networks in order to intelligently maximize yield on an impression-by-impression basis.

Manage Every Form of Demand From a Single Platform

SPX puts full monetization controls directly in the hands of the publisher and connects them to Smaato’s RTB ad exchange (SMX) and complete ad network mediation stack. Through SPX, Smaato connects publishers to over 225 Demand Side Platforms and over 100 directly integrated ad networks.

SPX also allows publishers to easily integrate their own ad network relationships and then manage these external networks from within the same interface. SPX will auto-optimize these networks based on performance, enable network reporting and automatically include them in the Dynamic Demand ad selection logic, further maximizing publisher yield.

Ease of Use for Maximum Monetization

SPX features advanced targeting options, easy to use reporting, and a flexible, easy to understand user interface. It also offers publishers full pricing controls, a very simple three-step setup process, and built-in optimization automation. All while charging no ad serving or technology fees.

With the combination of Dynamic Demand, full publisher controls, and management of any type of buying model, SPX delivers a complete mobile monetization solution to app developers and mobile web publishers of any size.

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