As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of data privacy while building trust and credibility with users. In this illuminating discussion, Łukasz Włodarczyk, VP of Programmatic Ecosystem Growth & Innovation at RTB House, provides unique insights into the strategies employed by industry leaders to navigate the evolving landscape of digital marketing and data privacy.
While data privacy isn’t a new concern, it continues to create new challenges for businesses. Navigating complex regulations and consumers’ expectations, companies strive to harness data’s potential for their digital strategies. With shifting digital advertising practices — especially the departure from device IDs — Apple’s SKAdNetwork and Google’s Privacy Sandbox have emerged to offer distinct pathways to revolutionize ad tech while prioritizing privacy. But no need to worry—our solutions and innovative partners have you covered. We are committed to guiding you through the complexities of privacy, ensuring your success every step of the way.