Not all ad servers are created equal.
We want to give you a chance to get to know our ad server, and what makes it special.
![Developer using Smaato’s Free Ad Server](https://www.smaato.com/wp-content/uploads/2021/08/smaato-free-ad-server.png)
What are the key advantages of using Smaato’s Free Digital Ad Server?
![Free to Use & All in One Free to Use & All in One](https://www.smaato.com/wp-content/uploads/2021/08/free-to-use-all-in-one.png)
Free to Use & All in One
We offer full flexibility and monetization control – for free. Manage direct, in-direct and programmatic campaigns, all in one place, to improve transparency.
![Self-Serve Self-Serve](https://www.smaato.com/wp-content/uploads/2021/08/self-serve.png)
Self-Serve
Enjoy complete control over creative approvals, ad-placement fill priorities, floor prices, and networks. We designed our platform to be easy to use so you can make the changes you need.
![Built-in Demand Built-in Demand](https://www.smaato.com/wp-content/uploads/2021/08/built-in-demand.png)
Built-in Demand
Our free ad server comes with Smaato’s global demand built in. By increasing competition, we help increase your eCPMs.
![Detailed Dashboards & Analytics Detailed Dashboards & Analytics](https://www.smaato.com/wp-content/uploads/2021/08/detailed-dashboards-analytics.png)
Detailed Dashboards & Analytics
With all-in-one management, get a single version of the truth when it comes to reporting.
![Higher Revenue Higher Revenue](https://www.smaato.com/wp-content/uploads/2021/08/higher-revenue.png)
Higher Revenue
Not only are you saving money by reducing infrastructure costs, but also our ad server helps improve publisher fill rates and ecoms.
![Access to Unified Bidding Access to Unified Bidding](https://www.smaato.com/wp-content/uploads/2021/08/unified-biding.png)
Access to Unified Bidding
Unified Bidding is our proprietary header bidding solution, which helps boost revenue by 10-20% or more. By using our ad server, you gain access.
Publishers who switch to the Smaato Free Ad Server see a ~30% uptick in revenue.
Ready to learn more?
Get in touch with us to schedule a complimentary consultation. Or, check out our Publisher Overview to learn about Smaato’s publisher-first ad tech solutions.