Get to Know Smaato’s Free Ad Server

Tips for Publishers

Get to Know Smaato’s Free Ad Server

1 Minute Read | August 26th, 2021

Carrie Pittman

Carrie Pittman
Head of Marketing

Not all ad servers are created equal.

We want to give you a chance to get to know our ad server, and what makes it special.

Developer using Smaato’s Free Ad Server

What are the key advantages of using Smaato’s Free Digital Ad Server?

Free to Use & All in One

Free to Use & All in One

We offer full flexibility and monetization control – for free. Manage direct, in-direct and programmatic campaigns, all in one place, to improve transparency.

Self-Serve

Self-Serve

Enjoy complete control over creative approvals, ad-placement fill priorities, floor prices, and networks. We designed our platform to be easy to use so you can make the changes you need.

Built-in Demand

Built-in Demand

Our free ad server comes with Smaato’s global demand built in. By increasing competition, we help increase your eCPMs.

Detailed Dashboards & Analytics

Detailed Dashboards & Analytics

With all-in-one management, get a single version of the truth when it comes to reporting.

Higher Revenue

Higher Revenue

Not only are you saving money by reducing infrastructure costs, but also our ad server helps improve publisher fill rates and ecoms.

Access to Unified Bidding

Access to Unified Bidding

Unified Bidding is our proprietary header bidding solution, which helps boost revenue by 10-20% or more. By using our ad server, you gain access.

Publishers who switch to the Smaato Free Ad Server see a ~30% uptick in revenue.

Ready to learn more?

Get in touch with us to schedule a complimentary consultation. Or, check out our Publisher Overview to learn about Smaato’s publisher-first ad tech solutions.

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