Four Reasons Why Publishers and Marketers Love an Omnichannel Monetization Platform

Tips for Advertisers

Four Reasons Why Publishers and Marketers Love an Omnichannel Monetization Platform

2 Minute Read | June 30th, 2021

Carrie Pittman

Carrie Pittman
Head of Marketing

Smaato offers a solution for your omnichannel monetization strategy. But what does that mean?

What is Omnichannel Monetization?

Omnichannel monetization is the ability for publishers to monetize inventory across various platforms, verticals, and environments.

What is an Omnichannel Advertising Strategy?

Using an omnichannel advertising strategy allows marketers to expand their brand’s reach across different verticals and platforms, and helps them to reach audiences across different environments.

Why is “Omni-Channel Marketing” so Popular Right Now?

For publishers, having an omnichannel advertising platform means endless opportunities to monetize inventory. For marketers, it provides a possibility to reach consumers wherever they are, across all devices and screens.

Marketers can deliver a consistent brand message, while publishers can keep their content free to users with ad-supported revenue.

Below are four key reasons why publishers and marketers love an omnichannel monetization platform:

All in One Simplicity

Traditionally the ad stack space has been super fragmented. We built our holistic platform to solve for it. The Smaato Platform lets publishers manage their entire ad stack all in one place. Publishers and marketers alike can log into the platform and manage everything they need with a single login.

All in One Simplicity

Aggregated Inventory

Aggregated Inventory

Having inventory all in one place makes delivering omnichannel campaigns straightforward for marketers. Demand partners and marketers can access any kind of inventory they want – from OTT, to mobile apps, to desktop and mobile web – in one place. Plus, publishers can monetize their inventory across devices, channels, and screens.

Efficient Management

At Smaato, we are all about complexity reduction. The Smaato Platform makes it simple to manage inventory. We handle the technical aspects and offer free bidding guidance and strategy support to make it easy for publishers to monetize and marketers to bid. As a result, our customers find they can rely on fewer sales and development resources, and spend more of their time doing what they do best.

Efficient Management

Ease of Reporting

Ease of Reporting

With an omnichannel platform, data flows through one set of pipes. That means reporting is holistic, consistent, and quick. Plus, we offer Standard Reports so you can quickly access key performance indicators and instantly download account reports.

Get insights into Smaato’s multi-ad format inventory, including display, native , and video/OTT.

An easy-access omnichannel-enabled platform is just what publishers and marketers need to optimize their monetization and campaign strategies.

At Smaato, we offer a fifth reason to love our omnichannel platform: zero ad serving fees. Our platform is free to use, making monetization simpler and easier than ever.

To learn how the Smaato solution can help you thrive, give us a call, or check out our platform overiew brochure.

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