Today we’re joined by Youssef R’Miki, Publisher Sales, Team Lead EMEA at Smaato, to learn all about the latest craze: in-game advertising. See what makes publishers and marketers most excited about this innovative, user-friendly ad format.
Smaato offers a wide variety of in-gaming inventory. Our premium publishers offer a range of in-gaming placements for our advertisers. For marketers, this ad format is only growing in popularity, and offers an opportunity to reach audiences in a creative way. For publishers, in-game advertising yields competitive eCPMs, high fill rates, and a new monetization opportunity.
To learn more, get in touch!