Smaato - DMEXCO 2023

Company News and Events

6 reasons to connect with Smaato at DMEXCO 2023

|

Reagan McNameeKing

Reagan McNameeKing
Senior Content Marketing Manager

Smaato and Verve Group are back in Cologne for DMEXCO 2023! With so many exciting events, sessions, and speakers on the agenda, choosing what to do at Europe’s premier digital marketing and tech expo and conference can be tricky. That’s why we’ve rounded up six reasons it’s worth your while to spend some time with Smaato and Verve Group while you’re in Cologne.

1. Supply is not enough. 

To create quality ad experiences confidently, brands and advertisers need premium, trustworthy supply. Industry experts like Jounce Media and Pixalate have recently validated Smaato and Verve Group’s exceptional mobile app and CTV supply. At DMEXCO, we’ll talk about what “premium” really means, and what advertisers should expect from their supply partners.

2. Snag a free toolkit to navigate digital identity.

Turn uncertainty into confidence to navigate an identifier-free future. Our free guide to understanding and choosing identity alternatives is a valuable resource for anyone in advertising or tech. It’s a roadmap to navigating conversations about identity confidently, whether it’s with internal stakeholders or potential vendors.

3. Find out how and why to raise the bar for contextual targeting.

Every contextual platform promises to place ads alongside relevant, recent content. But does every platform deliver? New research compared three contextual platforms in a head-to-head campaign. We’ll share the inside scoop on why the three solutions got very different results.

4. Get creative with #TheArtOfData app, our exclusive collaboration with Getty Images.

Use the power of contextual to transform your moment into personalized digital art. Immerse yourself in #TheArtOfData, an interactive creative experience brought to you in partnership with Getty Images. You’ll also discover how brands can now engage consumers in high-profile cultural, sports, and entertainment-driven moments across the open internet with Visual Intent, a first-to-market partnership from Getty Images and Verve Group.

5. Discover contextual and CTV innovations in mobile user acquisition.

Recapture iOS downloads and drive results — without relying on device IDs — with the world’s first fully transparent mobile DSP built for contextual. We’ll also share innovative ways brands are using CTV to re-engage mobile users.

6. Meet our team!

You can connect with dozens of Verve Group and Smaato team members at DMEXCO 2023. We’ll have colleagues representing the whole range of Verve Group’s many solutions, including leadership from Verve Group, Smaato, Dataseat, and Match2One

At DMEXCO 2023, Smaato is excited to share our newest findings, resources, tools, and inspiration to make media better. Discover the latest innovations in contextual advertising, CTV, mobile, and more. Let’s connect in Cologne!

Find Smaato at DMEXCO:

September 20-21
Booth D-23 in Hall 7
Cologne, Germany

Request a meeting

Recent Blog Posts

Interview about CTV and addressability with Davide Rosamilia, ID5 Addressability

Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

Demand Side Platforms

Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

Smaato - DMEXCO 2023 Company News and Events

6 reasons to connect with Smaato at DMEXCO 2023

Audience targeting and target audiences are not the same thing. Audiences

All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers