Header bidding has been an increasingly prevalent topic for the ad tech industry in 2018, and along with it, first-price auctions are becoming more and more popular.
Home | Resources | Podcasts and Webinars | Smaato Talks First-Price Auction
Episode 4 – IAB Transparency and Consent Framework Version 2.0
Episode 3 – Reaching Beyond China
Understanding In-App Fraud and App-ads.txt
Episode 2 – In-App Programmatic Advertising for Brands