Episode 1: Introducing the World of In-App Advertising
The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Ad Tech Today is made for digital publishers, app developers, and advertisers. Listen now to the first episode.
Understanding In-App Fraud and App-ads.txt
The most effective way to cut down on fraud is for the whole industry to get on board and work towards solutions that can truly scale.
Smaato Talks First-Price Auction
Header bidding has been an increasingly prevalent topic for the ad tech industry in 2018, and along with it, first-price auctions are becoming more and more popular.
Smaato Presents GDPR for Publishers
A 60-minute webinar where we discuss the GDPR and the IAB’s GDPR Transparency & Consent Framework…
Mobile App AdTech: What’s Next for Publishers in 2017
Watch AdTheorent, Smaato and Neumob as they greet 2017 with a look forward at the year in mobile app advertising technology…
The Union of Mobile Advertising, Data Analytics and Platforms
Experts share lessons and timely insights on how the combination of mobile, cross-device advertising and re-targeting are rapidly gaining attention while reaching maturity and scale…
Maximize Your Mobile Ad Revenue: Smaato SPX Quick Start
Watch Smaato SPX Quick Start webinar recording and learn how to get set up in minutes…
More Control, More Revenue: Smaato SPX Test Drive
Watch Smaato SPX Test Drive webinar recording and learn how you can generate explosive growth in mobile ad revenue…