Our Commitment to Data Protection

The General Data Protection Regulation (GDPR) is set to go into effect on May 25, 2018. This new legal framework for personal data protection across the European Economic Area (EEA) replaces the existing data protection framework under the EU Data Protection Directive.

Smaato continues to implement and update our processes and policies as required to comply with the GDPR. We are also committed to supporting our partners in their own GDPR compliance initiatives by the May 25, 2018 deadline. Please refer to the resources below for more information on how to prepare for the GDPR.

Who Does the GDPR Apply To?

To find out if the GDPR will apply to you, please answer the following questions:

GDPR Resources & Downloads

Smaato’s Guide to GDPR Compliance

Download our GDPR Compliance Overview to gain insight into the factors required for organizations to ensure GDPR compliance by May 2018.

Download Now

Additional links:


If you have any questions, please download our GDPR Q&A documents below, reach out to your account manager, or contact us here.

Download GDPR Q&A for Publishers
Download GDPR Q&A for Demand Partners

What’s New


General Data Protection Regulation (GDPR) – FAQ

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018, significantly changing how companies handle personal data of their EU consumers.


ePrivacy Regulation – FAQ

To keep up with the fast pace at which technology is developing, the EU has begun amending its regulations to reflect these technological advances.


Data Protection Officers Under the GDPR

Until now, the role of a data protection officer (DPO) had been largely undefined. Historically, data was considered primarily in the context of computing, and those given the role of a DPO were frequently professionals with an information.

Disclaimer: The information on this webpage is for general information only and does not constitute legal advice. Please consult your own legal professionals if you seek advice on specific interpretations and requirements of the GDPR.