In 2016, we released the Smaato Demand Platform (SDX), which gave our demand partners the ability to specify the type of mobile inventory they would like to receive from Smaato.
SDX offers granular, self-service controls designed to make mobile advertising spend as targeted and efficient as possible for our buyers.
Today we’re pleased to announce a new SDX feature called Inventory Discovery, which delivers more powerful and refined controls for Smaato’s demand partners. We have added a new Discovery tab to SDX that allows buyers to see and then filter their view of all available mobile inventory flowing through the Smaato Platform.
This new Inventory Discovery feature provides a comprehensive set of filters that can be applied to any traffic query, allowing buyers to see only available inventory relevant to their campaign’s needs on the Smaato platform. Our buyers can set filters like QPS, Time, Geography, Ad Format, and Operating System to avoid ad spend on mobile inventory that may not meet campaign objectives:
As a buyer, once you have found the optimal traffic segment for your mobile campaign’s goals, you can target that traffic precisely. With two clicks, it’s possible to transform your Inventory Discovery selection into an SDX Line Item and start receiving targeted bid requests immediately. You’re even able to limit the QPS setting so that you don’t get more mobile traffic than you need—no more wasted money on infrastructure costs for traffic that is not being monetized!
We’re pleased to announce that Inventory Discovery is now available in SDX. To access this feature, simply log in to SDX, locate the Inventory Discovery tab, and you’ll find all the options outlined in a straightforward user interface.
Do you have any follow-up questions about Inventory Discovery? Need to set up an SDX account to begin accessing Smaato’s mobile inventory? Simply reach out to a Smaato Account Manager who will be happy to get you setup and connected right away.