Source: ADSDTA/Ad Colony
“I can’t say that our fixed-cost model has really been a success. But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”Users are less willing to pay for apps up front, but offering a paid app can still be successful — even if you don’t have the power of the world’s most popular video game character at your disposal. The key is to find the right initial price and adjust accordingly.
Out of all the ways to monetize an app, in-app advertising is the most popular. Why is that exactly? It comes down to a few key reasons.
One of the benefits of in-app advertising is that there are many different types of ad formats, so you can choose the format — or mix of formats — that is best for both generating revenue and building a strong user experience.