The In-App Engagement and Conversion Report draws from Smaato’s and Liftoff’s internal data from Q1 2019 to track the costs, clicks, and conversions associated with various in-app ad formats.
Buyers can use the data and insights in this report to optimize their mobile ad campaigns by pinpointing the specific ad formats and in-app environments that will allow them to maximize engagement rates and drive conversions.
The In-App Engagement and Conversion Report 2019 analyzes the cost and performance of both in-app display and video ads to arm advertisers with the knowledge needed to optimize their in-app advertising strategy. Some of the key insights from the report include: