Renaissance of Mobile Applications: New ad-enabled business models
July 14th, 2008Smaato welcomes the new iPhone 3G
Sometimes innovations from the Valley are brought to life first in other parts of the world. Last Friday, the Smaato team in Hamburg got an 9 hour advantage on having the new iPhone in their hands ahead of the U.S. based Smaato team.
On Friday the 11th at 10 AM in the T-Mobile store - in 300 feet distance from the Smaato office in Hamburg - there were exactly 3 people ahead of us buying the new shiny smartphone from Apple. We got the 16G black edition and started to bring it to life with our CMO’s T-Mobile contract to get the whole “legal” experience – after playing a year with “opened” iPhones from the U.S.
Smaato is especially keen on getting the iPhone user experience first hand, as we announced earlier our beta program for developers of our iSOMA SDK for Apple iPhone developers. Today we like to re-invite Developers to start working with iSOMA.
The launch of the new iPhone AppStore was a great success as Fierce Wireless reported today:
“[Apple] … announced more than a million devices sold within the first three days of release, with iPhone and iPod users also downloading more than 10 million applications from the fledgling App Store, which debuted Thursday. According to Apple, there are now more than 800 native iPhone applications available via the App Store, with 200 of them offered free of charge.”
Mobile Analyst Dr. J. Gerry Purdy of Frost & Sullivan was all the rave about the new opportunities for mobile developers in his column last week. Gerry states: “I believe that custom applications yield the best user experience in mobile. … The advantages of custom applications include a better user interface, access to remote data, a ‘mash up’ of data from multiple sources, which is almost impossible to do with Web applications for mobile.” Read the rest of this entry »






