A global Partnership for Rich Media Mobile Advertising Cooliris’ 3D ads business unit, AdJitsu, and Smaato, a pioneer in mobile advertising technology company, today announce a new rich media partnership that will bring AdJitsu 3D ads to Smaato’s global network of 40,000 app developers and premium publishers in more than 230 countries worldwide. Adjitsu immersive [...]
Android’s share of the worldwide Smartphone market was 52.3% for Q3, double what it was a year ago, according to fresh data from Gartner. Apple’s iOS dropped on a year over year basis to 15% market share for Q3. “Strong smartphone growth in China and Russia helped increase overall volumes in the quarter, but demand [...]
comScore published the latest data regarding US smartphone installed base. To summarize: Penetration reached 37.4%, an increase of 2.9 million or 1.24 points of percentage Approximately 650k consumers switched from non-smart to smartphones every week during September Based on trailing average of six months’ growth, 50% penetration will be reached by end of September 2012, [...]
eMarketer reported that mobile advertising spending in the US will increase 47% in 2012, to reach $1.8 billion due to the rise of display banners, rich media and video ad formats. “Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of this report, [...]
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